Trend cluster
Category

Eerie
Interior

Dark, dim and creepy retail and restaurant establishments.

Earthy DIY EateriesSubdued Beauty ParlorsEerie Basement BoutiquesRuggedly Raw BoutiquesSpine-Chilling Caged Diners

Trend

What is the Eerie Interior trend?

Eerie Interior: Society has always had a fascination with the macabre, and while most companies tend to stay away from focusing their branding on death and gore, many are willing to create eerie and creepy atmospheres to intrigue customers. By infusing their interiors with dark, dim and overall creepy elements, businesses can draw in the consumer who is fascinated by the paranormal but who still appreciates an environment that is cozy and warm.

Trend themes

Themes within the Eerie Interior trend

Three behaviours holding the trend together
01

Eerie Interior

Creating eerie and creepy atmospheres in retail and restaurant establishments.

02

Rugged Aesthetics

Using unfinished and raw aesthetics in fashion and retail design.

03

Cave-like Interior

Designing underground, dimly lit venues that provide a one-of-a-kind dining or shopping experience.

Industry implications

What the Eerie Interior trend means for industry

Where the trend changes the playbook
For

Hospitality

Opportunities to create eerie or one-of-a-kind atmospheres for accommodations and dining establishments.

For

Fashion and Retail

Utilizing raw and rugged aesthetics to create unique, textural, and memorable retail designs.

For

Design and Architecture

Developing cave-like interiors or unique spaces that add to the overall experience within a venue.

Trend signals

Trend signals for Eerie Interior

Trend score 4.8 out of 10, from popularity 61%, activity 74%, freshness 8%.

Popularity61%
Activity74%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa

Evidence

Examples of the Eerie Interior trend

6 featured examples from Oct 31, 2011 to Jan 17, 2012