Category
Fashion
Smile Cosmetics
Trend cluster
Category
Window
Tech
Infusing technology into windows to create interactive experiences.
4.4
Trend score
Trend
What is the Window Tech trend?
Window Tech: A window isn't just a window anymore. While retailers have been experimenting with digital window displays over the last few years, not until now has technology really enhanced the interactive functions of windows. Whether used for interactive storefront games and touchscreen shopping or applied to cars to augment a rider's experience, technological innovations in the world of windows are on the rise.
Trend themes
Themes within the Window Tech trend
Three behaviours holding the trend together01
Interactive Storefronts
Creating interactive displays on storefronts to engage customers and offer rewards for fun interaction.
02
QR Code Scanning
Using QR codes and scannable technology to offer convenient purchasing experiences for customers through window displays.
03
Interactive Windows
Innovative use of smart windows and OLED technology to enhance user experience and create new opportunities for virtual shopping.
Industry implications
What the Window Tech trend means for industry
Where the trend changes the playbookFor
Retail
Using customer engagement to drive in-store and online sales, as well as convenient purchasing experiences offered through innovative storefront technology.
For
Automotive
Incorporating interactive rear windows for car passengers to enhance their experience and connect with the environment around them.
For
Technology
Using OLED, touchable, and transparent screens to create new opportunities for innovative product offerings and utilizing crowdsourcing to create user-generated content.
Trend signals
Trend signals for Window Tech
Trend score 4.4 out of 10, from popularity 78%, activity 48%, freshness 8%.
Popularity78%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Window Tech trend
6 featured examples from Oct 21, 2011 to Jan 23, 2012CategoryMarketing
Interactive Cafe Storefronts
My Starbucks Rewards Program Rewards Frequent Customers
Retailers can leverage interactive storefronts and customer rewards programs to enhance customer engagement and drive sales.
CategoryTech
Web-Surfing Windows
Samsung 'Smart Window' is Touchable and Transparent at CES 2012
The transparent and touchable technology of the Samsung 'Smart Window' presents disruptive innovation opportunities for interactive digital signage in retail or hospitality indust…
CategoryTech
Scannable Window Shopping
John Lewis Virtual Shop Lets People Conveniently Click and Collect
Opportunity for retailers to implement QR code shopping and click and collect services.
CategoryAutos
Animated Auto Windows
The Windows of Opportunity Project Strives to Entertain the Backseat
Disruptive innovation opportunity: Collaborate with automakers to develop and implement interactive car windows that enhance the passenger experience.
CategoryMarketing
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
By incorporating music and interactive displays into retail environments, fashion brands like Calvin Klein have the opportunity to enhance the shopping experience for customers.
CategoryPop Culture
Virtual Window Shopping
Turn Hills Lets Online Shoppers Browse the Storefronts of NYC Stores
Disruptive Innovation Opportunity: Integrate virtual window shopping technology into e-commerce platforms to offer a more immersive online shopping experience.
