Choosing bite-sized treats to alleviate indulgence guilt
Implications - More society members are becoming concerned with health and fitness, but that doesn't mean they want to completely eradicate sinful indulgences. To appeal to consumers who want just a "taste" of decadence, bakers and brands are creating miniature versions of cakes, cupcakes and more. These bite-sized treats are the perfect way to mitigate cognitive dissonance among consumers who want to indulge but always feel guilty doing so.
