Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,641 inspiring examples.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,893 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,893 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,641 cutting edge ideas.

Faux Ceiling Boutiques

The Duras Daiba Interior by Sinato Plays a Trick on the Eyes

— August 26, 2011 — Art & Design
Tokyo shoppers who set foot in the Duras Daiba boutique are in for a treat. This mall shop has an interior -- designed by Sinato -- that decieves the eyes: the ceiling looks lower than it actually is.

The reason for this visual deception? To bring the customers as close to the product offerings as possible. The designers at Sinato created this special spacial design to eliminate the "void" that usually accompanies high ceilings; these large spaces are typically useless because in stores, the "buying and selling is centered close to human body," explains The Retail Blog.

To create the Duras Daiba boutique's spacial distortion, the Sinato designers installed a fake ceiling 2.25 meters high (the actual ceiling is 3.65 meters high) made of expand-metal and stepped platforms, which offer places to display bags, heels and other accessories.
Trend Themes
1. Faux Ceiling Design - The creation of faux ceilings can be used to create personalized experiences that can attract and engage customers within retail stores.
2. Unique Spacial Designs - The use of unique spacial designs can provide an opportunity for businesses to differentiate their products and overall brand experiences, delivering a lasting impression for consumers.
3. Optical Illusion Interiors - Incorporating optical illusions in interior design can create a visually interesting and playful atmosphere, making the experience more memorable for customers.
Industry Implications
1. Retail Industry - Using creative spacial designs can transform a customer’s shopping experience, thus creating higher foot traffic and more sales in the retail industry.
2. Hospitality Industry - By incorporating unique spacial and interior designs in hotels or restaurants, they can attract more customers by offering a unique and distinctive experience that sets them apart from others within the hospitality industry.
3. Real Estate Industry - Integrating optical illusions into property design and architecture can attract tenants by creating a visually stimulating and innovative living environment, thus improving sales and occupancy rates within the real estate industry.
3.9
Score
Popularity
Activity
Freshness