Category
Fashion
Scaled Restraint
Trend cluster
Category
Campaigning for
Curvy
An increasing emphasis is being placed on plus-sized models and fashions.
5.3
Trend score
Trend
What is the Campaigning for Curvy trend?
Campaigning for Curvy: The last couple of years has seen an uprising in the fashion community for fuller-figured models and more high-fashion designs created for plus-sized consumers. Some designers made waves in the fashion community by introducing curvier models onto their runways, and today, the curvy crusade continues more persistently than ever, with an increasing number of designers and publications jumping on board to assure its customers that they value all women, regardless of size. For many, it's no so much a social issue as it is a branding one.
Trend themes
Themes within the Campaigning for Curvy trend
Three behaviours holding the trend together01
Embracing Diversity in Fashion
The movement towards inclusivity in fashion has led to a rise in plus-size models being featured on runways and in editorials, creating opportunities for designers to diversify their collections and reach a wider audience.
02
Body Positivity and Empowerment
Brands and designers showcasing plus-size models promote body positivity and self-love, an important movement for mental and physical health that offers opportunities for innovative fashion design that challenges traditional beauty standards.
03
Fighting Against Body Shaming and Unrealistic Beauty Standards
The fashion industry is taking steps towards proving that women of all sizes can be beautiful. This movement towards body positivity and empowerment can change the way we think about fashion and the impact of unrealistic beauty standards.
Industry implications
What the Campaigning for Curvy trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry is beginning to realize the importance of inclusivity and diversity, leading to opportunities to create innovative clothing options for plus-sized consumers.
For
Body Acceptance and Wellness Industry
The movement towards body positivity and empowerment creates an opportunity for wellness brands to promote holistic health and encourage women to love themselves, regardless of their size.
For
Beauty Industry
The beauty industry has a role to play in promoting realistic beauty standards and inclusivity, creating opportunities for diverse marketing strategies and product development that caters to different body types.
Trend signals
Trend signals for Campaigning for Curvy
Trend score 5.3 out of 10, from popularity 72%, activity 79%, freshness 8%.
Popularity72%
Activity79%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Campaigning for Curvy trend
6 featured examples from Jun 4, 2011 to Jan 12, 2012CategoryNaughty
Plus-Size Model Comparisons
Katya Zharkova in Controversial Spread for PLUS Model Magazine
The fashion industry has an opportunity to embrace diversity and inclusivity by featuring more plus-size models and promoting body positivity through their campaigns and designs.
CategoryPop Culture
Plus Size Magazine Covers
The Vogue Italia Full-Figured Cover is a Welcome Surprise
The fashion industry can leverage the push towards more inclusive representation to design and promote collections for a wider range of body types, leading to new business models…
CategoryFashion
Anti-Flattering Fashion
Gisela Ramirez Designs Daring Outfits for Plus-Sized Women
Creating apparel specifically tailored to fit and flatter plus-sized bodies.
CategoryFashion
Plus-Size Pin-Up Spreads
The Steamy Robyn Lawley Vogue Australia September 2011 Shoot
Fashion brands can capitalize on the trend of embracing curves by expanding their size ranges and featuring more plus-size models in their campaigns.
CategoryFashion
Curvy Designer Runways
Elena Miro Presents Plus-Size Models Only Show at Milan Fashion Week
Disruptive innovation opportunity: Incorporate plus-size fashion into mainstream brands, making it accessible to a wider audience.
CategoryPop Culture
Curvaceous Cover Shots
The Vogue Italia June 2011 Issue Advocates for Plus-Sized Beauty
Disruptive innovation opportunity: Pioneer the use of inclusive sizing and diverse models to revolutionize the fashion industry.
