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Campaigning for Curvy

An increasing emphasis is being placed on plus-sized models and fashions

Implications - The last couple of years has seen an uprising in the fashion community for fuller-figured models and more high-fashion designs created for plus-sized consumers. Some designers made waves in the fashion community by introducing curvier models onto their runways, and today, the curvy crusade continues more persistently than ever, with an increasing number of designers and publications jumping on board to assure its customers that they value all women, regardless of size. For many, it's no so much a social issue as it is a branding one.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 29 Examples:
2,695,428 Total Clicks
Date Range:
Jun 11 — Jan 12

Featured Examples

Plus-Size Model Comparisons
Plus-Size Model Comparisons
Katya Zharkova in Controversial Spread for PLUS Model Magazine
Plus-sized model Katya Zharkova appears in a shoot for PLUS Model Magazine that is creating quite a stir. Katya Zharkova is sans clothing in this 8-page spread next to an also-nude anonymous "straight… MORE
Plus Size Magazine Covers
Plus Size Magazine Covers
The Vogue Italia Full-Figured Cover is a Welcome Surprise
The latest issue of Vogue Italy features plus-sized models on the cover. Tara Lynn, Candice Huffine and Robyn Lawley are a part of the June issue cover story and the lovely full-figured ladies were photographed… MORE
Anti-Flattering Fashion
Anti-Flattering Fashion
Gisela Ramirez Designs Daring Outfits for Plus-Sized Women
Instead of hiding plus-sized women’s curves under layers of flowing fabrics, fashion designer Gisela Ramirez wants these women to embrace their bodies by wearing outfits that accentuate those curves. Although… MORE
Plus-Size Pin-Up Spreads
Plus-Size Pin-Up Spreads
The Steamy Robyn Lawley Vogue Australia September 2011 Shoot
Images of classic pin-up beauty are revisited in the Robyn Lawley Vogue Australia September 2011 spread by photographer Max Doyle, titled ‘Belle Curve.’ The 10 page editorial is the... MORE
play_circle_filled Curvy Designer Runways
Curvy Designer Runways
Elena Miro Presents Plus-Size Models Only Show at Milan Fashion Week
Following the steps of Vogue Italy’s June 2011 ‘The Curvy Issue,’ Italian fashion brand Elena Mirò has, yet again, made an important statement on the runway of the 2012 Spring Summer Milano Fashion Week.… MORE
Curvaceous Cover Shots
Curvaceous Cover Shots
The Vogue Italia June 2011 Issue Advocates for Plus-Sized Beauty
Even though today's society has learned to embrace all body types, the Vogue Italia June 2011 cover proves that there is still a long way to go. Steven Miesel photographed the image with the three stunning… MORE

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22 Chic Crystal Renn Captures
22 Chic Crystal Renn Captures
From Feasting Photography to Bottomless Monotone Fashion
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1940s Glamour Editorials
The Barbara Palvin Vogue Australia August 2011 Editorial is Retro Sharp
Demure Smoky-Eyed Editorials
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This Katie Fogarty Vogue Australia September 2011 Spread Plays Coy
Chic Plus-Sized Ensembles
Chic Plus-Sized Ensembles
The CarmaKoma Fall 2011 Collection is Downtown Cool
Retro Voluptuous Editorials (UPDATE)
Retro Voluptuous Editorials (UPDATE)
The Vogue Italia June 2011 Photoshoot is Drop Dead Gorgeous
Colorful Candy Tresses
Colorful Candy Tresses
The Vogue Australia May 2011 Issue Features Multicolored Hair
Racy 80s Revival Editorials
Racy 80s Revival Editorials
Heartbreak Hotel by Max Doyle Channels Big Hair and High Waists
Glamorous Baby Bumps
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The Marvelously Maternal Miranda Kerr Vogue Australia January 2011 Issue
Full-Figured Fashion Shows
Full-Figured Fashion Shows
Beth Ditto Struts Down the Stage for Jean Paul Gaultier
Feasting Photography
Feasting Photography
The Terry Richardson Crystal Renn Editorial is Disgustingly Delish
Hot Uptown Editorials
Hot Uptown Editorials
Crystal Renn Sizzles in High Street Fashion for Look Magazine
Curvaceous Body Campaigns
Curvaceous Body Campaigns
The Whitney Thompson 'Love Your Body Day' Ad Features Beauty Au Natural
Shimmering Eye Pictorials
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The Lauren Brown Vogue Australia August 2010 Spread
Shrinking Plus-Sized Models
Shrinking Plus-Sized Models
Crystal Renn Looks Skinnier in Fashion for Passion Photos
16 Revealing Full-Figured Pictorials
16 Revealing Full-Figured Pictorials
From Voluptuous Vintage Shoots to Costumes for the Curvy
play_circle_filled Booming Voluptuous Fashion
Booming Voluptuous Fashion
Clothing Industries are Catering More to Plus-Size Fashions
27 Plus Size Fashions
27 Plus Size Fashions
From Plus-Sized Adult Dolls to Size 10 Lingerie Models
Plus-Sized Pompadours
Plus-Sized Pompadours
Crystal Renn Rocks Out in the 'Size Matters' TUSH Magazine Issue
Plus Size Superwomen
Plus Size Superwomen
Beautiful Model Toccara Jones in Vogue Italia
Plus Size Burlesque Shoots
Plus Size Burlesque Shoots
Karl Lagerfeld's "Coco a Go-Go" Editorial for V Magazine
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Figure Pitting Fashion
‘One Size Fits All' in V Magazine Inflames the Skinny vs Plus-
Plus-Size Couple Costumes
Plus-Size Couple Costumes
Expanded Selections for Holiday Fun in 2009
Costumes for the Curvy
Costumes for the Curvy
Cute Plus-Size Halloween Costumes for Women
Glamorizing Diverse Body Types
Glamorizing Diverse Body Types
Plus Size Models Galore Appear in Glamour Magazine's October Issue
Real-Sized Catwalk Models
Real-Sized Catwalk Models
'Plus Size' Models Give Life to Mark Fast During London Fashion Week
Voluptuous Vintage Photoshoots
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Plus Size Pin-Up April Flores Gives Big Time Glamor
Nipped-In Waistlines
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'Flora Plan' in Vogue Australia Honors the Feminine Silhouette
Plus Sized Adult Dolls
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Fuller Bodied Icons
Average Sizes Return to Runways