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Branded Racing

Automakers use racing games & campaigns to engage more consumers

Implications - Several automakers are engaging in branded racing games and campaigns to entice new segments of consumers. Studies have shown that Millennials are not as interested in driving as previous generations and many (younger) consumers who enjoy video games often don't have any preference when it comes to the cars they drive. Thus, by releasing branded auto racing games and campaigns, car companies can capture the attention of those in the younger consumer group who would otherwise not pay attention or care about the new cars on the market.
6 Featured, 42 Examples:
234,633 Total Clicks
Date Range:
Aug 11 — Feb 12

Featured Examples

Race-Mimicking Apps
Race-Mimicking Apps
You Can Pretend to be a Car With the Toyota 'I am 86' Game
Toyota is promoting its 2012 '86' sports car and it has launched an interactive app -- the Toyota 'I am 86' game -- to get consumers excited. When you download the free Toyota 'I am 86' game, you get… MORE
Billboard Racing Games
Billboard Racing Games
Hyundai Race Promotes the 2012 Hyundai Veloster at Times Square
Branded games are popping up everywhere and they also seem to be getting bigger, which is the case with the Hyundai Race game. This high quality racing game is currently being featured on a giant screen… MORE
Social Media Road Races
Social Media Road Races
The 'BMW South Africa: Interactive Video Projection' is Simply Effective
Car enthusiasts start your engines, BMW South Africa has released its ‘1 Series’ Interactive Video Projection and has utilized social media and interactive racing promotion to make sure it gets off with… MORE
play_circle_filled 3D Social Driving Games
3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept
Toyota is about to launch its FT-86 sports car and to do so, it has released a social media game called 'Social Network Racer.' The Facebook game allows users to "drive" the FT-86 II Concept in a 3D racing… MORE
Interactive Car Racing Campaigns
Interactive Car Racing Campaigns
Mercedes Live Race Offers Fans the Chance to Compete a F1 Star
The Mercedes Live Race gives Formula One fans the incredible opportunity to race against David Coulthard. The race which will be held in Surrey, UK will see the F1 driver in a car and his competition race… MORE
play_circle_filled Hands-Free Racing Games
Hands-Free Racing Games
Red Bull Formula Face Uses Your Head as Controls
The days of cramped controller hands and broken joysticks are a thing of the past, thanks to the incredible new Red Bull Formula Face video game. Using face recognition technology, the racing circuit challenge… MORE

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