The Hostem shop in London is a store that makes great use of the rugged and rough aesthetic. Created by design duo JAMESPLUMB, the Hostem shop is minimalistic, offering a raw look, as if someone spontaneously decided to set up shop in an abandoned building.
At any rate, the unfinished look of the interior works with the brand's selection of fashionably worn boots and laid-back attire. Along with reclaimed floorboards, this menswear shop features exposed, industrial lighting fixtures, wooden table displays and walls that are stylishly lined with linen. A rugged satchel lays on the floor with the Hostem shop's business cards inside -- a stray pendant bulb dangles strategically above.
As the Retail Design Blog says, the Hostem shop by JAMESPLUMB definitely offers an enticing textural and evocative shopping experience.