Category
Tech
Delegated Interfaces
1.9
Trend score
Trend
What is the Wellness Gaming trend?
Wellness Gaming: Video games are still considered by many consumers to be a waste of time, and while that might be the case for some games, there is a growing market for wellness-based games, which actually help to enhance a person's quality of life. These games, whether they're used for stress-relief, treatment, fitness or overall mental health, are products that appeal to people who would never classify themselves as typical "gamers." And therein lies the advantage: by appealing to non-gamers, video game brands can secure an entirely different customer and market segment to augment overall sales.
Trend themes
Themes within the Wellness Gaming trend
Three behaviours holding the trend together01
Wellness-Based Gamification
Gamification of wellness and fitness is becoming a trend as it appeals to non-traditional gamers and promotes the overall market segment with smarter and healthy products.
02
Therapeutic Video Games
The development of therapeutic video games is on the rise and creates an opportunity for affordable and accessible mental and physical health treatments for patients who are resistant to conventional therapies.
03
Biofeedback Technology Integration
Biofeedback technology is being integrated with modern games to help reduce stress and anxiety, presenting an opportunity to target the market segment that faces high-stress lifestyles.
Industry implications
What the Wellness Gaming trend means for industry
Where the trend changes the playbookFor
Healthcare Industry
The healthcare industry is witnessing the rise of innovative technology-enabled gamification treatments for patients who were resistant to conventional treatments.
For
Gaming Industry
Gaming companies are now venturing into wellness-based gamification, opening up an entirely new market segment to augment overall sales.
For
Entertainment Industry
The development of innovative video games is a great opportunity for the entertainment industry to promote mood-enhancing, life-enriching and motivational content.
Trend signals
Trend signals for Wellness Gaming
Trend score 1.9 out of 10, from popularity 25%, activity 23%, freshness 8%.
Popularity25%
Activity23%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Wellness Gaming trend
8 featured examples from Aug 18, 2011 to Jan 28, 2012CategoryLifestyle
Real-Life Video Games
The Explorence App Provides Activity Incentives Through Races and Wagering
Fitness and wellness industry can benefit from incorporating gamification and technology into their offerings.
CategoryLifestyle
Patient Empowering Video Games
PE Interactive Hopes to Strengthen the Resolve of Cancer Victims
Opportunity for the healthcare industry to incorporate therapeutic video games into patient treatment plans, particularly for children with cancer.
CategoryTech
Vibration-Sensitive Racing Apps
Fit Freeway App Allows Users to Speed to the Winning Diet
Mobile gaming industry can leverage the demand for fitness-focused games by developing more interactive and competitive experiences.
CategoryTech
Therapeutic Entertainment
'How Games Saved My Life' Shines a Light on the Positivity of Gaming
Opportunities for innovative game development that focuses on therapeutic benefits.
CategoryTech
Geriatric Gaming Treatments
Neuroscientist Stuart Smith Finds Medical Potential in Video Games
Implementing video game solutions in neurological rehabilitation to enhance patient outcomes.
CategoryTech
Motivational Well-Being Games
Mindbloom Life Game Helps You Improve Your Quality of Life
Developing video games that can improve personal health and wellness.
CategoryTech
Stress-Relieving Games
Biofeedback Technology is Helping Build Anxiety-Fighting Video Games
The use of biofeedback technology provides game developers with an innovative way to create games with a focus on mental health and well-being.
CategoryTech
Combative Motion Gaming
'Self Defense Training Camp' Teaches Lifesaving Fighting Skills
Opportunity for the gaming and fitness industries to collaborate in creating immersive virtual workouts
