Consumers are straying from tradition to achieve more unique photos
Implications - Given that many Millennials consider marriage far less necessary than older generations, they have fewer qualms over rejecting conventional practices. Now, these consumers are looking to standout from the crowd and enhance a mutual connection through images in a fresh way. As Millennials are keen to share moments online, wedding photography has become more diverse and creative in order to generate more shareable results. In part, this is due to couples comparing themselves to others on social platforms.
