Edgy Bridal Collections

The MISSBRIDED Bridal Collection Features Non-Traditional Wedding Dresses

The online fashion site Missguided recently launched a wedding dress collection for non-traditional brides called MISSBRIDED. While a number of other retailers have launched affordable bridal collections, this new line is meant for those who are looking for something a little bit edgier.

The MISSBRIDED line features a selection of 19 different dresses that help non-traditional brides show off their personality. The collection includes bold metallics, delicate beading and intricate lace patterns. There is also a variety of shades to choose from, ranging from white to nude and even silver. Unlike ordinary wedding dress collections, the new line features edgy details such as thigh-high slits and floor-skimming sequins.

With prices appropriate for any budget wedding, the MISSBRIDED collection is the perfect option for alternative brides.

Non-traditional Wedding Dresses
The trend of non-traditional wedding dresses creates an opportunity for designers to explore more unique and edgy bridal collections.
Affordable Bridal Collections
The trend of affordable bridal collections allows more brides to have access to stylish and unique dresses without breaking the bank.
Edgy Bridal Collections
The trend of edgier bridal collections provides an opportunity for fashion retailers to differentiate themselves in the crowded wedding dress market and cater to non-traditional brides.

Industries Being Reshaped

Fashion Retail
The fashion retail industry can capitalize on the trend of non-traditional and edgier bridal collections by offering unique options and tapping into new markets.
Wedding Industry
The wedding industry can benefit from the trend of affordable bridal collections by appealing to more budget-conscious brides and expanding their customer base.
Online Retail
The online retail industry can take advantage of the trend of affordable and unique bridal collections by offering a wider selection at lower prices and reaching a broader audience.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 78%
Activity 67%
Freshness 8%