The Japanese multinational corporation 'Canon Inc.' has a newly designed photographic office space in Sydney, Australia.
The office was created by the design firm 'PTID' and was inspired by leadership qualities that include imagination, bravery and achievement. The space also took direct inspiration from the Canon brand itself -- known for the cameras and other photography related products it sells. As a result, the office features floor-to-ceiling images of photography that can be seen in hallways and on doors in the form of landscapes and nature scenes.
This photographic office space is able to inspire its employees to preserve the brand's original intended focus in a space that is still creative.
Key Themes Behind This Trend
- Personalized Office Spaces
- Creating office spaces that reflect the personal brand of the company, enhancing creativity and motivation.
- Incorporating Visual Identity
- Using visual elements related to the brand, such as photography, as inspiration for office design.
- Bringing Nature Indoors
- Integrating natural and landscape imagery within office spaces to create a calming and inspirational environment.
Where This Applies
- Interior Design
- Opportunities to create personalized office spaces that align with the brand identity and values of companies.
- Advertising and Marketing
- Utilizing visual elements from the brand's identity to enhance office design and create a consistent brand experience.
- Photography and Imaging
- Exploring the use of photography and visual elements within office spaces to showcase the company's core products and expertise.
