SmartGlamour recently launched an inclusive bridal collection that caters to women with a wide variety of body types. Not only is the collection available in extended sizes, but it also comes at a cost that is affordable for the average bride-to-be.
SmartGlamour's new bridal collection features beautiful handmade wedding gowns in sizes ranging from XXS to 6XL. The collection is designed to appeal to modern brides with details such as crystal belts and lace crops tops featured throughout. In addition to the beautiful designs, SmartGlamour also offers extra perks such as custom swatches, fittings and in-person consultations. While some of the additional services cost extra, the dresses themselves are highly affordable, with prices ranging from $125 to $175.
The inclusive bridal collection gives plus and straight-size customers far more options when it comes to finding an affordable gown for their big day.
Key Themes Behind This Trend
- Inclusive Fashion
- Opportunity to disrupt bridal fashion with inclusive collections that cater to women of all body types and sizes.
- Affordable Luxury
- Opportunity to disrupt the high-priced bridal industry by offering affordable and high-quality wedding dresses.
- Customizable Designs
- Opportunity to disrupt the traditional bridal industry by offering customizable designs and personalized consultations for brides-to-be.
Where This Applies
- Bridal Fashion
- Bridal fashion industry can benefit from inclusivity measures that cater to all body types and sizes, without compromising on design or quality.
- E-commerce Retail
- E-commerce retailers can leverage the trend of affordable yet luxurious bridal collections by offering them online and reach wider customer bases.
- Fashion Consulting
- Fashion consulting services can offer personalized fittings, consultations, and customizable designs to help brides-to-be find their perfect wedding dress.
