Kyle Thompson photography is known for its dream-like visuals. This comes from his use of subdued color palettes that bring a vintage feel, as well as his incorporation of components that appear starkly out of place.
For example, one of the young Chicago-born creative's pieces depicts a man laying on a pile of grass and weeds, while he's framed by floral wallpaper that communicates to the viewer that he's inside. In another, a man sits on a retro sofa with an exhausted expression and body language instantly evident. The home he's in is meanwhile filled with water, which he seems to have given up dealing with based on how carelessly his feet dangle into the murky shallows.
Many other pieces found within the latest Kyle Thompson photography series do much of the same, making for poetic pictures that are situated in a slightly dystopic realm.
What Makes This Trend Stand Out
- Dream-like Photography
- There is a disruptive innovation opportunity for the marketing industry to create dream-like brand campaigns with the use of subdued color schemes and out of place components.
- Vintage Revival
- There is a disruptive innovation opportunity for the fashion industry to create nostalgic styles inspired by vintage photography through the use of subdued color palettes and surreal imagery.
- Poetic Imagery
- There is a disruptive innovation opportunity for the publishing industry to incorporate poetic imagery within various content formats such as books, magazines, and websites.
Sectors Adopting This
- Marketing
- Marketers can disrupt the industry with dream-like brand campaigns using subdued color schemes and incorporating out of place elements.
- Fashion
- Fashion industry can take advantage of the trend by creating nostalgic styles inspired by vintage photography, using subdued color palettes and surreal imagery.
- Publishing
- Publishing industry can disrupt the market by incorporating poetic imagery within various content formats such as books, magazines, and websites.
