The Amnesty International Change Their Destiny Ad Addresses Burkina Faso

 - Apr 23, 2016
References: adeevee
The Amnesty International Change Their Destiny ad campaign brings awareness to an issue of child marriage, specifically in Burkina Faso where it is common for very young girls to marry much older men. It's an awful occurrence that results in these girls becoming slaves and literally having their lives come to a stand still. This particular campaign encourages people to sign a petition to put an end to this terrible ordeal.

Conceived and executed by Air, an ad agency based in Brussels, Belgium, the Amnesty International Change Their Destiny ad campaign hopes to put pressure on the Burkina Faso government. The visual accompanying this campaign is powerful. It depicts a newborn baby right out of the womb already wearing a wedding veil.