Category
Tech
Delegated Interfaces
Trend cluster
Category
Budget
Tech
As consumers opt for multiple devices, inexpensive technology satiates demand.
3.0
Trend score
Trend
What is the Budget Tech trend?
Budget Tech: Technology has become necessary in Western culture, which has left some consumers without the ability to keep up because of costs. As an answer to this disparity, budget tech is not only making new innovations available for strapped consumers, but allowing those with means to have more than one device to support ever-extravagant lifestyles.
Trend themes
Themes within the Budget Tech trend
Three behaviours holding the trend together01
Budget Tech
As technology has become an essential part of western culture, budget tech products are making innovation accessible for strapped consumers.
02
Affordable mobile devices
As per the increasing demand by consumers for multiple mobile devices, there is an advancing sector emerging for less expensive tech products.
03
Top-notch budget devices
The newest devices offer premium design and competitive specs that come at a more budget-friendly price point.
Industry implications
What the Budget Tech trend means for industry
Where the trend changes the playbookFor
Retail
Retail companies should look into less costly alternatives to expensive high tech devices to fulfill rising consumer demand for technology.
For
Telecommunications
Innovations like the Nokia Lumia 530 are opportunities for mobile phone carriers to establish a step towards a cheaper device market and move into emerging markets.
For
Technology
The affordability of new devices is creating new markets of people who can now access technology for less, enabling many to participate in a wider range of digital experiences.
Trend signals
Trend signals for Budget Tech
Trend score 3.0 out of 10, from popularity 49%, activity 33%, freshness 8%.
Popularity49%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Budget Tech trend
5 featured examples from Apr 3 to Jul 26, 2014CategoryTech
Elegantly Thrifty Laptops
The Newest iMac Computer Offers Top-Notch Design at a Low Price
The Elegantly Thrifty iMac highlights an opportunity for the computer hardware industry to explore more cost-effective manufacturing processes and materials, while still deliverin…
CategoryTech
Thrifty Touchscreen Laptops
The ArcBook is Perfect for Cost-Conscious Students & Professionals
Disruptive innovation opportunity: Introduce cost-effective technology solutions, like the ArcBook, to meet the needs of budget-conscious students and professionals.
CategoryTech
Budget-Friendly Smartphones
The Nokia Lumia 350 is the Cheapest Windows Phone Ever Made
Companies in the mobile device industry can create budget-friendly smartphones to appeal to customers with low income.
CategoryTech
Versatile Inexpensive Tablets
The Samsung Galaxy Tab 4 Line Consists of Slim Multimedia Tablets
The demand for affordable yet capable computing devices for both personal and professional use creates opportunities in the consumer electronics industry.
CategoryTech
Cost-Conscious Smartphones
The Moto E is a Handy, Wallet-Friendly Smartphone
Opportunities to provide affordable and widely accessible smartphones to budget-minded consumers.
