Category
Lifestyle
Assisted Choices
Trend cluster
Category
Double Decadence
2.0
Indulgent edibles and couture combine in a natural marriage.
4.7
Trend score
Trend
What is the Double Decadence 2.0 trend?
Double Decadence 2.0: Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products.
Trend themes
Themes within the Double Decadence 2.0 trend
Three behaviours holding the trend together01
Convergence of Fashion and Food
The convergence of fashion and food photography has transformed into tangible products that offer truly luxurious experiences, presenting opportunities for food and fashion companies to collaborate in creating indulgent products.
02
Edible Designer Products
Designer-inspired edible products such as couture ice cream, popsicles, and jewelry present opportunities for luxury brands to expand into the food industry, and for food companies to integrate fashion into their products and marketing strategies.
03
Innovative Food Design
Innovations in food design such as 3D-printed sugar cubes and animal print-inspired chocolate eggs appeal to consumers seeking unique and whimsical experiences, offering opportunities for food companies to differentiate themselves and appeal to a new market.
Industry implications
What the Double Decadence 2.0 trend means for industry
Where the trend changes the playbookFor
Food Industry
From collaborations with luxury fashion brands to innovative food designs, the food industry can leverage trends to create new and unique products that appeal to consumers seeking indulgent experiences.
For
Luxury Fashion Industry
Collaborations with food companies provide luxury fashion brands with opportunities to expand into new markets and differentiate themselves from competitors by offering consumers unique and indulgent products.
For
3D Printing Industry
The use of 3D printing technology in creating intricate and detailed food designs presents opportunities for the 3D printing industry to expand into the food industry, offering innovative solutions for food product design.
Trend signals
Trend signals for Double Decadence 2.0
Trend score 4.7 out of 10, from popularity 65%, activity 66%, freshness 8%.
Popularity65%
Activity66%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Double Decadence 2.0 trend
6 featured examples from Apr 17, 2013 to Aug 14, 2014CategoryMarketing
Decadent Designer-Inspired Popsicles
Lara Atkinson's Fashion Pop Concept Makes Couture Edible
Opportunity for fashion brands to collaborate with food companies and create designer-inspired food products, expanding their brand reach and offering unique experiences to consum…
CategoryLifestyle
Skeletal Sugar Cubes
The Sugar Lab Has Created 3D-Printed Skulls To Sweeten Your Coffee
3D printing will enable chefs, caterers, and event planners to create extraordinary and intricate features for desserts, hors d'oeuvres, and other culinary displays.
CategoryFashion
Scrumptious Confectionery Necklaces
The M&Ms Chocolate Necklace is Sure to Please Chocolate Lovers
Confectionery companies can expand their product offerings by venturing into the jewelry market, creating a unique and playful combination of food and fashion.
CategoryLifestyle
Designer Dairy Desserts
The Arethusa Dairy Collaboration Set to Offer Delicious Ice Cream
The collaboration between Arethusa Dairy and a fashion brand could prompt disruptive innovations in dairy production techniques or product offerings.
CategoryFashion
Chicken Bone Jewelry
Kentucky for Kentucky is Selling Gold-Plated KFC Bones to Wear
The fashion industry can capitalize on the trend of creating humorous and eco-friendly accessories.
CategoryLifestyle
Wildly Patterned Chocolate Eggs
Roberto Cavalli's Luxury Easter Eggs Are on the Wild Side
Disruptive innovation opportunity: Embrace unique and unconventional chocolate designs to target a wider range of consumers during festive seasons like Easter.
