Category
Lifestyle
Assisted Choices
Trend cluster
Category
Galactic
Marketing
Sci-fi elements are added to unexpected ads for pop culture appeal.
3.9
Trend score
Trend
What is the Galactic Marketing trend?
Galactic Marketing: Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention.
Trend themes
Themes within the Galactic Marketing trend
Three behaviours holding the trend together01
Sci-fi Elements in Ads
Brands are incorporating sci-fi references to add youthful and approachable appeal to their campaigns, creating disruptive innovation opportunities for companies to reinvent their brand.
02
Pop Culture Imagery in Ad Campaigns
Using pop culture characters in ads is becoming more prevalent in the advertising industry, creating new channels of consumer engagement for companies to capitalize on.
03
Classical Pop Culture References for Mixed Media Ads
Multicines Cultural Journeys campaign is cleverly using classical pop culture references to promote live arts to younger generations, creating new opportunities to bring the classics into the modern media landscape.
Industry implications
What the Galactic Marketing trend means for industry
Where the trend changes the playbookFor
Advertising Industry
As companies become more inventive with their ad campaigns by using sci-fi and pop culture references, it presents new challenges and opportunities in the advertising industry as a whole, particularly in creating eye-catching and innovative campaigns.
For
Entertainment Industry
As pop culture and sci-fi references become more widespread, there is a growing opportunity for the entertainment industry to explore collaborations with image-conscious brands and consumer products, creating unique opportunities for promoting new media to established audiences.
For
Healthcare Industry
The sci-fi imagery presented in the GE Agent of Good commercial highlights new opportunities for digitization in healthcare which improve operations and efficiency, encouraging companies to adopt new technologies to improve healthcare experiences.
Trend signals
Trend signals for Galactic Marketing
Trend score 3.9 out of 10, from popularity 66%, activity 41%, freshness 8%.
Popularity66%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Galactic Marketing trend
4 featured examples from Apr 17, 2013 to Jul 23, 2014CategoryArt & Design
Classical Pop Culture Ads
The Multicines Cultural Journeys Campaign is Clever and Comical
The music industry can take advantage of classical pop culture ads to bring attention to classical music.
CategoryLifestyle
Fictional Motorcycle Delivery Ads
The Meo Telepizza Campaign Promotes Its Remote Food Function
Disruptive innovation opportunity for the advertising industry to create unique campaigns that tap into specific interests and fandoms.
CategoryAutos
Stormtrooper-Inspired Auto Ads
The Star Wars Nissan Juke Commercial Promotes Individuality
Opportunity for car manufacturers to partner with entertainment companies to create unique advertising campaigns that target a wide range of consumers.
CategoryMarketing
Sci-Fi Hospital Commercials
The GE Agent of Good Campaign is Inspired by 'The Matrix'
The digitization of hospital systems presents an opportunity for healthcare institutions to adopt innovative technologies and enhance patient care.
