Pick up a fashion editorial on a famous celebrity or check out candid images of them walking out of a gym and more often than not their svelte figures are owed to a particular workout, which the Zin Pilates 25DK ad campaign promotes. When done right and coupled with a smart diet, the physical transformation a person can undergo when practicing pilates is impressive.
The Zin Pilates 25DK ad campaign was conceived and executed by HaytHuyt, an ad agency based in Antalya, Turkey. Creative directed by Serkan Binici, who also wrote the copy, the images depict a chair both big and skinny as well as a taut rope held done by a rock. These illustrations drive home, in an abstract way, the results a person can enjoy.