Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Beachside
Excess
A desire for convenience has individuals bringing custom accessories to the sand.
4.4
Trend score
Trend
What is the Beachside Excess trend?
Beachside Excess: Furnishings like beach chairs and outdoor loungers are becoming customized to provide greater function and appeal. From aesthetics that imitate indoor decor to those that feature built-in coolers, these beach accessories speak to a desire to maintain personal comforts beyond the convenience of one’s own home.
Trend themes
Themes within the Beachside Excess trend
Three behaviours holding the trend together01
Customized Beach Accessories
Beach accessories are becoming customized with built-in features and aesthetics that imitate indoor decor, as consumers seek to maintain personal comforts beyond the convenience of one’s own home.
02
Portable and Lightweight Beach Furniture
Consumers are seeking out portable and lightweight furniture for the beach that can be easily transported, such as rollable chairs and upside-down beach hammocks.
03
Dual-Purpose Outdoor Gear
Outdoor gear is being designed with multiple functions in mind, such as picnic blankets that double as tables, offering unique solutions for outdoor activities.
Industry implications
What the Beachside Excess trend means for industry
Where the trend changes the playbookFor
Outdoor Recreation
Companies and entrepreneurs in the outdoor recreation industry can create innovative customizable beach products, lightweight furniture, and multipurpose gear to meet consumer demand for convenient, comfortable, and functional outdoor experiences.
For
Fashion and Accessories
Fashion and accessory companies can use this trend to create and market high-quality, durable, and customized beach accessories that not only serve their intended purpose, but also add a touch of style to a consumer’s outdoor experience.
For
Home Decor and Furniture
Home decor and furniture companies can create a line of portable and lightweight outdoor furniture that is also functional and stylish, offering consumers the option to enjoy their personal comforts outside their homes and blurring the line between indoor and outdoor lifestyles.
Trend signals
Trend signals for Beachside Excess
Trend score 4.4 out of 10, from popularity 65%, activity 59%, freshness 8%.
Popularity65%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Beachside Excess trend
5 featured examples from May 6, 2014 to Oct 7, 2015CategoryLifestyle
Upside-Down Beach Hammocks
This Beach Chair Lets You Completely Relax While You're Out in the Sand
Innovative designs and features for beach chairs can open up new market opportunities for outdoor furniture manufacturers.
CategoryArt & Design
Rollable Lightweight Seating
The Leano Portable Chair Can Be Wrapped Up and Taken Anywhere
Disruptive innovation opportunity: Incorporate lightweight, rollable seating into outdoor recreational equipment and accessories.
CategorySpecial
Hybrid Picnic Table Blankets
This Dual-Purpose Outdoor Blanket Comes with a Built-in Table
The Tablanket offers a new solution for outdoor enthusiasts who want to enjoy comfortable and convenient dining experiences during their adventures, presenting opportunities for d…
CategoryArt & Design
Pyramid-Shaped Tents
Jose Antonio Gandia-Blasco Designs a Chic and Minimalist Camping Shelter
Opportunities for companies to develop outdoor recreational products that focus on design and functionality for a growing market of consumers looking for stylish and comfortable c…
CategoryLifestyle
Luxurious Beach Towels
This Massive Beach Towel is a Circular Mat Made for Lounging
Circular beach towels offer a disruptive innovation opportunity for the fashion and accessories industry to create unique and stylish beachwear.
