This massive beach towel called 'big towel' is the perfect beach accessory for the summer season. The circular shape of the towel makes it stand out among the traditional rectangular beach towels. The designer Christophe Caranchini grew up surrounded by water which was his inspiration to create this massive beach towel.
The towel is simple and elegant, made from a cloth material. It is described by Caranchini as "a towel, but bigger." It is large enough to hold an entire family making it perfect for beach picnics, but it can also be a spacious mat for one. A hole is provided in the center to hold an umbrella if desired. In addition, the towel is accompanied by a small head pillow.
The cloth fabric is made form a cotton and linen honeycomb blend that makes it lightweight and easily transportable for hikes and days spent at the beach.
Photo Credits: designboom, kickstarter
What's Driving This Trend
- Circular Beach Towels
- The circular shape of these beach towels offers a unique and eye-catching design that sets them apart from traditional rectangular towels.
- Multi-person Beach Towels
- Beach towels that are large enough to accommodate an entire family provide convenience and comfort for beach picnics and group outings.
- Lightweight and Portable Beach Towels
- Beach towels made from lightweight cotton and linen blends are easy to carry and transport, making them ideal for hikes and beach days.
Who This Affects Most
- Fashion and Accessories
- Circular beach towels offer a disruptive innovation opportunity for the fashion and accessories industry to create unique and stylish beachwear.
- Outdoor Recreation
- The development of multi-person beach towels opens up opportunities for the outdoor recreation industry to cater to the needs of larger groups and families.
- Textile Manufacturing
- The demand for lightweight and portable beach towels made from cotton and linen blends presents a growth opportunity for the textile manufacturing sector.
