Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edible
Emotion
The connection between food and love is strengthened to consumer praise.
3.1
Trend score
Trend
What is the Edible Emotion trend?
Edible Emotion: The connection between food and consumers is becoming heavily focused on emotion as the notion of fandom takes precedence. As brands forge an emotional connection for consumers, the concept of love for a product becomes something that's embraced as opposed to negated, which speaks to a need for humanization.
Trend themes
Themes within the Edible Emotion trend
Three behaviours holding the trend together01
Emotional branding
Brands are focusing on connecting with consumers emotionally to bring in more engagement and loyalty.
02
Humorous and punny food marketing
The rise of humorous and pun-driven food marketing is gaining momentum to sell ideas or products.
03
Food packaging that reflects emotions/feelings
Food packaging is now being designed to convey emotions and health benefits, rather than just aesthetics or convenience.
Industry implications
What the Edible Emotion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can utilize the emotional connection and humor to advertise various products and evoke brand loyalty.
For
Packaging
The packaging industry can focus on creating packaging that reflects emotions and simplifies the message rather than being loaded with unnecessary designs.
For
Marketing and Advertising
The marketing industry can take advantage of humor to create more engaging ad campaigns that capture the audience's attention.
Trend signals
Trend signals for Edible Emotion
Trend score 3.1 out of 10, from popularity 40%, activity 46%, freshness 8%.
Popularity40%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Edible Emotion trend
5 featured examples from Nov 13, 2013 to Jul 22, 2014CategoryLifestyle
Punny Banana Valentines
These Easy DIY Banana Valentines are Punny and Healthy
The baking and food industry can tap into the trend of creating healthy Valentine's Day treats by offering innovative and nutritious recipes and products.
CategoryNaughty
Hilariously Honest Food Illustrations
These David Olenick Drawings Depict What Our Food Would Say
Opportunity for the food and beverage industry to embrace transparency and create products that align with consumers' desire for honesty.
CategoryLifestyle
Emotion-Driven Soup Packaging
Mine Design Focuses on Feelings for 'Love Soup'
Developing healthy food products with a focus on clean packaging design that reflects brand sentiments.
CategoryLifestyle
Porky Planners
This 2014 Bacon Calendar is Full of Recipes, Trivia and Fun Food Facts
Explore the opportunity to create and publish niche-themed calendars that cater to specific interests and provide added value.
CategoryLifestyle
Prideful Burger Wrappers
The Proud Whopper by Burger King Celebrates Gay Pride
Food and beverage companies can explore opportunities to create pride-themed products and marketing campaigns that cater to the LGBTQ community.
