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Canned Elegance

Food and drink in cans get a modern, aesthetic-focused overhaul

Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff.
Trend Themes
1. Redefining Canned Products - With consumers previously associating canned products to everyday use, brands are redefining the use of canned products through new, more luxurious packaging and unique product design.
2. Revolutionizing Beverage Packaging - Unique designs in beverage can packaging have emerged, placing a focus on minimalism and adding a touch of elegance to unconvential product categories with matte and clean designs that result in innovative solutions.
3. Combining Unexpected Flavors - The recent trend of combining popular flavors has led to products like Coffee-Wine, which blends two very different flavors to create a new type of beverage-infused alcohol.
Industry Implications
1. Packaging Industry - The design of modern packaging for food and beverage has revolutionized the way customers engage with products leading an opportunity for innovation and expansion.
2. Beverage Industry - The beverage industry has become a hub for innovative packaging design with a renewed focus on unique cans and bottle shapes that ultimately bring the consumer closer to the product.
3. Food Industry - In response to the trend of customers searching for unique food and beverage experiences, the food industry has begun innovating through new flavor combinations and improving packaging design to deliver more meaningful experiences.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
482,714 Total Clicks
Date Range:
Nov 13 — Jul 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Cute Fruity Cans
Cute Fruity Cans
MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor
MIO Carbonated Milkshake packaging certainly gets points for approachability. This fizzy fruity dairy product is intended for a broad consumer base from children to adults, and just about anyone... MORE
Crisp Can Branding
Crisp Can Branding
Feldthusen Packaging is a Clean Canvas That Features Healthy Foods
As you walk through the soup, sauce and bean aisles of the grocery store, it might occur to you that brand identity design in this area looks several decades behind the times. Feldthusen packaging... MORE
Matte Black Beverage Cans
Matte Black Beverage Cans
The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify
These designs for the line of three SMIRNOFF Black beverage cans is simple but bold. The cans were designed by Landor Associates and differentiates the three SMIRNOFF ICE Black flavors by color. The... MORE
Kaleidoscopic Perfume Packaging
Kaleidoscopic Perfume Packaging
Potion67 is a Fictional Product by Ana Novakovic
Ana Novakovic is a graphic designer based in Serbia, and to brush up on a few extra skills, she decided to create the fictional Potion67 product. The product appears to be for a perfume, and looks... MORE
Tastefully Canned Wine
Tastefully Canned Wine
The Union Wine Company Introduces the 'Beerification' of Wine
The boundary between wine and beer continues to blur, but instead of beer taking on a more prestigious undertone, the Union Wine Company is making wine a touch more casual. They are achieving that... MORE
Canned Coffee Wines
Canned Coffee Wines
Friends Beverage Group is Set to Sell Coffee-Wine in a Can
The day is here where coffee and wine come together in an adequately named drink known as Coffee-Wine. The canned caffeinated alcoholic beverage is set to be a coffee-infused wine drink that... MORE

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Handle-Equipped Beer Cans
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Riotous Java Ads
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Hand-Cranked Java Dispensers
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Powerful Coffee Capsule Packaging
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Boozy Pancake Syrups
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Lemon Wedge Tea Infusers
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Superhero-Worthy Caffeine Sets
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Simply Patterned Cookie Packaging
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Winning Vodka Bottles
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Fashionable Frozen Treats
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Kitchen Utensil Sauce Packaging
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Soundwave Earbud Branding
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Freshness-Promoting Bread Packaging
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Nostalgic Snack Branding
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Eggcentric Pastime Packaging
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Materializing Ice Merchandizing
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Bag Tag Booze Branding
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Origami Beverage Branding
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Pattern-Labeled Liquor
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Circle-Based Bottle Branding
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Sleek Transportable Wine Carriers
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Humorous Wine Tags
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The 'Drink This Wine' Gift Tags are Funny and Quirky
Musically Charitable Alcohol Ads
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Inflated Brand Identities
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Glowing Graffiti Advertisements
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Spectacular Smirnoff Presents Ideas by Ad Agency Wieden + Kennedy
Posh Pop Packaging
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The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
Sweet Liquor Confections
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Smirnoff Fluffed Marshmallow Vodka Brings Flavored Dessert to Booze
Kooky Caricature Cans
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Greg Mike's POPSTARS AND COKEHEADS Series Displays Wacky Characters
Anniversary Celebrating Whiskey
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Diageo Honors the Queens Diamond Jubilee with a Bottle of Scotch
Peelable Booze Bottles
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Unwrap the Fruity Flavors of the New Smirnoff Caipiroska Bottles
Kaleidoscopic Pop Cans
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Tradition-Inspired Boxes
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Alcoholic Music Accessories
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