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Canned Elegance

Food and drink in cans get a modern, aesthetic-focused overhaul

Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff.

SCORE 3.4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 50 Examples: 410,559 Total Clicks

Date Range: Nov 13 - Jul 14

Trending: Mild

Consumer Insight Topics: Marketing Lifestyle Food Drinking Branding

Featured Examples

Cute Fruity Cans - MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor

SCORE 4.8

Average 7,212 Clicks Pub: Jan 22, 14

Cute Fruity Cans

MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor

MIO Carbonated Milkshake packaging certainly gets points for approachability. This fizzy fruity dairy product is intended for a broad consumer base from children to adults, and just about anyone... [More]

Crisp Can Branding - Feldthusen Packaging is a Clean Canvas That Features Healthy Foods

SCORE 4.7

Average 6,678 Clicks Pub: Dec 30, 13

Crisp Can Branding

Feldthusen Packaging is a Clean Canvas That Features Healthy Foods

As you walk through the soup, sauce and bean aisles of the grocery store, it might occur to you that brand identity design in this area looks several decades behind the times. Feldthusen packaging... [More]

Matte Black Beverage Cans - The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify

SCORE 3.6

Mild 2,331 Clicks Pub: Nov 15, 13

Matte Black Beverage Cans

The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify

These designs for the line of three SMIRNOFF Black beverage cans is simple but bold. The cans were designed by Landor Associates and differentiates the three SMIRNOFF ICE Black flavors by color. The... [More]

Kaleidoscopic Perfume Packaging - Potion67 is a Fictional Product by Ana Novakovic

SCORE 2.3

Untested 2,928 Clicks Pub: May 14, 14

Kaleidoscopic Perfume Packaging

Potion67 is a Fictional Product by Ana Novakovic

Ana Novakovic is a graphic designer based in Serbia, and to brush up on a few extra skills, she decided to create the fictional Potion67 product. The product appears to be for a perfume, and looks... [More]

Tastefully Canned Wine - The Union Wine Company Introduces the 'Beerification' of Wine

SCORE 3

Mild 4,483 Clicks Pub: Nov 6, 13

Tastefully Canned Wine

The Union Wine Company Introduces the 'Beerification' of Wine

The boundary between wine and beer continues to blur, but instead of beer taking on a more prestigious undertone, the Union Wine Company is making wine a touch more casual. They are achieving that... [More]

Canned Coffee Wines - Friends Beverage Group is Set to Sell Coffee-Wine in a Can

SCORE 1.8

Untested 2,665 Clicks Pub: Jul 2, 14

Canned Coffee Wines

Friends Beverage Group is Set to Sell Coffee-Wine in a Can

The day is here where coffee and wine come together in an adequately named drink known as Coffee-Wine. The canned caffeinated alcoholic beverage is set to be a coffee-infused wine drink that... [More]