Category
Lifestyle
Serial Snacking
Trend cluster
Category
Canned
Elegance
Food and drink in cans get a modern, aesthetic-focused overhaul.
3.3
Trend score
Trend
What is the Canned Elegance trend?
Canned Elegance: Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff.
Trend themes
Themes within the Canned Elegance trend
Three behaviours holding the trend together01
Redefining Canned Products
With consumers previously associating canned products to everyday use, brands are redefining the use of canned products through new, more luxurious packaging and unique product design.
02
Revolutionizing Beverage Packaging
Unique designs in beverage can packaging have emerged, placing a focus on minimalism and adding a touch of elegance to unconvential product categories with matte and clean designs that result in innovative solutions.
03
Combining Unexpected Flavors
The recent trend of combining popular flavors has led to products like Coffee-Wine, which blends two very different flavors to create a new type of beverage-infused alcohol.
Industry implications
What the Canned Elegance trend means for industry
Where the trend changes the playbookFor
Packaging Industry
The design of modern packaging for food and beverage has revolutionized the way customers engage with products leading an opportunity for innovation and expansion.
For
Beverage Industry
The beverage industry has become a hub for innovative packaging design with a renewed focus on unique cans and bottle shapes that ultimately bring the consumer closer to the product.
For
Food Industry
In response to the trend of customers searching for unique food and beverage experiences, the food industry has begun innovating through new flavor combinations and improving packaging design to deliver more meaningful experiences.
Trend signals
Trend signals for Canned Elegance
Trend score 3.3 out of 10, from popularity 53%, activity 37%, freshness 8%.
Popularity53%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Canned Elegance trend
6 featured examples from Nov 6, 2013 to Jul 2, 2014CategoryLifestyle
Cute Fruity Cans
MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor
The food and beverage industry can take advantage of approachable packaging designs to attract a wider range of consumers and increase sales.
CategoryLifestyle
Crisp Can Branding
Feldthusen Packaging is a Clean Canvas That Features Healthy Foods
The food packaging industry can benefit from innovative and fresh approaches to brand identity design that emphasize the product's ingredients and freshness.
CategoryLifestyle
Matte Black Beverage Cans
The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify
Creating simple and bold packaging designs for alcoholic beverages using basic colors to differentiate different flavors.
CategoryMarketing
Kaleidoscopic Perfume Packaging
Potion67 is a Fictional Product by Ana Novakovic
The perfume industry can benefit from innovative packaging designs that stand out on store shelves.
CategoryLifestyle
Tastefully Canned Wine
The Union Wine Company Introduces the 'Beerification' of Wine
Innovation in packaging and product reinvention can help wine companies stay competitive and attract a younger demographic.
CategoryLifestyle
Canned Coffee Wines
Friends Beverage Group is Set to Sell Coffee-Wine in a Can
Disruptive innovation opportunity: Collaborating with the Friends Beverage Group to produce and distribute coffee-wine in cans, catering to the changing preferences of consumers.
