Holistic Elixir

Drinks designed for healthy consumers combat drinking culture

Implications - As health concerns rise among millennials, beverages that focus on wellness are on the rise. Augmenting drinking culture to include nutritional supplements, these products satiate consumer demand for both lifestyle accommodation and enhancement.
SCORE 3.1
Popularity
Activity
Freshness
Megatrends
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283,451 Total Clicks
May 14 - Jul 14
Mild
LifestyleFoodHealthDrinking
Featured Examples
Healthy Prenatal Beverages - Bump Water is a Vitamin and Mineral Drink for Women Who Are Pregnant
SCORE 4.4
Average 4,155 Clicks Pub: Jun 1, 14
Healthy Prenatal Beverages
Bump Water is a Vitamin and Mineral Drink for Women Who Are Pregnant
Bump Water is an unusual drink for women, specifically for women who are pregnant. The water is full of folic acid, which helps to prevent birth defects, along with other vitamins and minerals like A,... [More]
Relaxing Nighttime Drinks - The Good Night Drink Naturally Helps You Ease into Sleep
SCORE 3.7
Mild 3,185 Clicks Pub: May 10, 14
Relaxing Nighttime Drinks
The Good Night Drink Naturally Helps You Ease into Sleep
The Good Night Drink is Austria’s premium natural relaxing beverage, developed to reduce stress and promote a restful night’s sleep. When you think of drinks at night, usually what comes... [More]
Purist Wellness Beverages - 'Holy' is a Health Drink That Promises Miraculous Fixes for Ailments
SCORE 3.3
Mild 2,102 Clicks Pub: Jun 14, 14
Purist Wellness Beverages
'Holy' is a Health Drink That Promises Miraculous Fixes for Ailments
With so many wellness drinks on the market screaming for a consumer’s attention, Holy is a health drink with a refreshingly and simple design. Holy is a sparkling beverage that contains with... [More]
Energizing Citrus Drinks - The Iconic Orange Juice SunnyD Will Now be Available as an Energy Drink
SCORE 0.8
Untested 305 Clicks Pub: Jul 7, 14
Energizing Citrus Drinks
The Iconic Orange Juice SunnyD Will Now be Available as an Energy Drink
If you remember the delicious orange SunnyD drink from when you were a kid, you’ll be happy to learn that it’s making a clear comeback in energy drink form. The drink is cleverly called SunnyD X... [More]
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