Category
Lifestyle
Assisted Choices
Trend cluster
Category
Holistic
Elixir
Drinks designed for healthy consumers combat drinking culture.
2.7
Trend score
Trend
What is the Holistic Elixir trend?
Holistic Elixir: As health concerns rise among millennials, beverages that focus on wellness are on the rise. Augmenting drinking culture to include nutritional supplements, these products satiate consumer demand for both lifestyle accommodation and enhancement.
Trend themes
Themes within the Holistic Elixir trend
Three behaviours holding the trend together01
Wellness-focused Beverages
As health concerns rise among millennials, beverages that focus on wellness are on the rise.
02
Prenatal Drinks
Prenatal pills are difficult to swallow, leading to the rise of prenatal drinks like Bump Water.
03
Diversified Energy Drinks
Energy drinks with a variety of flavors are on the rise as exemplified by SunnyD X, instead of relying solely on one popular flavor.
Industry implications
What the Holistic Elixir trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
Beverages that focus on wellness are creating an avenue for the health and wellness industry to provide products that are both functional and palatable.
For
Maternal Health Industry
The product offered by Bump Water, which has been OBGYN-recommended, highlights the need to create products targeted to maternal health.
For
Beverage Industry
Beverage companies can capitalize on the trend for diversified energy drinks by creating more eclectic flavors.
Trend signals
Trend signals for Holistic Elixir
Trend score 2.7 out of 10, from popularity 44%, activity 31%, freshness 8%.
Popularity44%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Holistic Elixir trend
4 featured examples from May 10 to Jul 7, 2014CategoryLifestyle
Healthy Prenatal Beverages
Bump Water is a Vitamin and Mineral Drink for Women Who Are Pregnant
Opportunity to develop and market functional beverages with targeted nutrition for different demographic groups.
CategoryLifestyle
Relaxing Nighttime Drinks
The Good Night Drink Naturally Helps You Ease into Sleep
The beverage industry can explore the potential of natural relaxing drinks like The Good Night Drink to expand their product offerings and attract health-conscious consumers.
CategoryLifestyle
Purist Wellness Beverages
'Holy' is a Health Drink That Promises Miraculous Fixes for Ailments
Opportunity for disruptive innovation in the development of new wellness beverages that cater to health-conscious consumers.
CategoryLifestyle
Energizing Citrus Drinks
The Iconic Orange Juice SunnyD Will Now be Available as an Energy Drink
The launch of SunnyD X showcases opportunities for innovation and expansion within the beverage industry, particularly in the energy drink segment.
