Category
Lifestyle
Assisted Choices
Trend cluster
Category
Unexpected
Prepackaged
Traditionally gourmet and homemade products undergo a reformatting.
3.3
Trend score
Trend
What is the Unexpected Prepackaged trend?
Unexpected Prepackaged: Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification.
Trend themes
Themes within the Unexpected Prepackaged trend
Three behaviours holding the trend together01
Convenience Culture
Prepackaged goods are becoming increasingly popular due to consumer demand for convenience.
02
Hybrid Products
Products that combine different flavors or categories (like coffee and wine or savory and sweet) are gaining popularity as consumers seek novel experiences.
03
Innovative Packaging
Companies are experimenting with new types of packaging, such as aerosol cans or luxurious glass bottles, to differentiate their products from competitors.
Industry implications
What the Unexpected Prepackaged trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovative food packaging and hybrid products are disrupting this industry, giving consumers more convenient and exciting options.
For
Packaging
As companies experiment with new and innovative packaging, there is a disruptive opportunity for packaging companies to offer sustainable, cost-effective solutions.
For
Retail
As convenience culture continues to grow in popularity, there is an opportunity for retailers to streamline their processes and offer faster, more convenient shopping experiences.
Trend signals
Trend signals for Unexpected Prepackaged
Trend score 3.3 out of 10, from popularity 54%, activity 38%, freshness 8%.
Popularity54%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Unexpected Prepackaged trend
5 featured examples from Dec 10, 2013 to Jul 22, 2014CategoryLifestyle
Luxuriously Premixed Manhattans
Selfridges is Set to Sell a Pre-Bottled Manhattan Cocktail
The spirits and liquor retail industry is seeing disruption from the trend of pre-bottled cocktails, with high-end retailers offering unique and premium products.
CategoryLifestyle
Canned Cake Batter
The Spray Cake is Premade Cake Batter in an Aerosol Can
The Spray Cake introduces opportunities for food manufacturers to develop and produce other canned or sprayable baking products to cater to consumers' demand for convenience and t…
CategoryLifestyle
Boozy Bacon Caesars
The Canned Mott's Clam and Tomato Caesar is Infused with Smokey Bacon
Disruptive innovation opportunity to develop new and exciting flavors in the ready-to-drink beverage space.
CategoryPop Culture
Canned Festive Feasts
The GAME Christmas Tinner Boasts Nine Deliciously Compact Layers
The food packaging industry can explore innovative ways to design and produce convenient canned meals.
CategoryLifestyle
Canned Coffee Wines
Friends Beverage Group is Set to Sell Coffee-Wine in a Can
Disruptive innovation opportunity: Collaborating with the Friends Beverage Group to produce and distribute coffee-wine in cans, catering to the changing preferences of consumers.
