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Unexpected Prepackaged

Traditionally gourmet and homemade products undergo a reformatting

Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification.
Trend Themes
1. Convenience Culture - Prepackaged goods are becoming increasingly popular due to consumer demand for convenience.
2. Hybrid Products - Products that combine different flavors or categories (like coffee and wine or savory and sweet) are gaining popularity as consumers seek novel experiences.
3. Innovative Packaging - Companies are experimenting with new types of packaging, such as aerosol cans or luxurious glass bottles, to differentiate their products from competitors.
Industry Implications
1. Food and Beverage - Innovative food packaging and hybrid products are disrupting this industry, giving consumers more convenient and exciting options.
2. Packaging - As companies experiment with new and innovative packaging, there is a disruptive opportunity for packaging companies to offer sustainable, cost-effective solutions.
3. Retail - As convenience culture continues to grow in popularity, there is an opportunity for retailers to streamline their processes and offer faster, more convenient shopping experiences.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
172,302 Total Clicks
Date Range:
Dec 13 — Jul 14
Trending:
Mild
Consumer Insight Topics:

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