Category
Lifestyle
Performance Powders
Trend cluster
Category
Alcohol
Nutrition
Brands make unexpected alcohol infusions to convey health-consciousness.
3.9
Trend score
Trend
What is the Alcohol Nutrition trend?
Alcohol Nutrition: Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet.
Trend themes
Themes within the Alcohol Nutrition trend
Three behaviours holding the trend together01
Functional Alcohol
Brands are infusing fresh fruit or vegetable flavoring to offer 'healthy' alcohol options that appeal to consumers looking for variety and balance in their diet, presenting an opportunity for disruptive innovation in new functional flavor combinations.
02
Natural Flavor Infusions
Brands are looking to infuse all-natural flavors into alcohol that appeals to those with a preference for whole, unprocessed ingredients, presenting an opportunity for disruptive innovation in unique and authentic flavor combinations.
03
Cross-Category Drinks
Brands are combining popular beverage categories like coconut water, quinoa, tomato juice with alcoholic beverages to offer unique and unusual flavor combinations, presenting an opportunity for disruptive innovation in new cross-category combinations.
Industry implications
What the Alcohol Nutrition trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can reference these trends to develop new products that cater to consumers looking for cross-category drinks with functional and natural flavor components.
For
Alcohol Industry
The alcohol industry can reference these trends to expand and diversify product portfolios with functional and natural flavor infusions and unique cross-category combinations.
For
Health & Wellness Industry
The health and wellness industry can reference these trends to identify and target the growing group of consumers looking for healthier alcoholic beverage options and cross-category drinks with functional ingredients.
Trend signals
Trend signals for Alcohol Nutrition
Trend score 3.9 out of 10, from popularity 62%, activity 49%, freshness 8%.
Popularity62%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Alcohol Nutrition trend
4 featured examples from Jun 18, 2014 to Jun 13, 2015CategoryLifestyle
Boozy Tomato Beverages
Toma Toma Sparkling Combines Alcohol and Tomato Juice
Opportunity for alcohol companies to market new products or expand their lines with innovative ingredients, pre-mixed cocktails, or healthier options.
CategoryLifestyle
Artisanal Vodka Flavors
Twenty2 Vodka's Newest Flavored Vodka Line Honors Authentic Ingredients
The alcohol industry can explore the trend of introducing flavored vodka lines with authentic and unusual flavors like Twenty2 Vodka's 'Rested Expressions' to diversify their offe…
CategoryLifestyle
Alcoholic Coconut Water
Coco Vodka is a Tropical Drink That Combines Coconut Water and Vodka
Coco Vodka presents an opportunity to change the game in the alcoholic beverage industry by offering an innovative and unique flavor combination.
CategoryLifestyle
Healthy Quinoa Whiskies
The Corsair Quinoa Whiskey is Filled with Delicious Protein
Incorporating protein-infused liquors into the market can disrupt the traditional liquor industry and appeal to health-conscious consumers seeking innovative drinking experiences.
