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Rural Fascination

Urban consumers become obsessed with the simplicity of farm life

Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
532,761 Total Clicks
Aug 13 - Sep 14
Warm
FashionHip FashionLifestyleLife
Featured Examples
Dreamy Outback Editorials - Photographer Will Davidson Shoots Models in the Countryside for Glamour
SCORE 5.7
Warm 11,590 Clicks Pub: Jul 18, 14
Dreamy Outback Editorials
Photographer Will Davidson Shoots Models in the Countryside for Glamour
For the August 2014 issue of Glamour magazine top photographer Will Davidson shot blonde bombshell Valentina Zelyaeva and scruffy male model Michiel Huisman together in the outback. These images... [More]
Amish Hipster Apparel - The Domingo Rodriguez Spring/Summer Lookbook Embraces Minimalism
SCORE 6.2
Warm 24,070 Clicks Pub: Aug 13, 13
Amish Hipster Apparel
The Domingo Rodriguez Spring/Summer 2014 Lookbook Embraces Minimalism
The Domingo Rodriguez Spring/Summer 2014 menswear collection is showcased in a lookbook image series that embraces modern minimalism. Presented during the London Collections, this versatile and... [More]
Bohemian Farmer Editorials - The Vogue Brazil Editorial is Full of Feathers and Livestock
SCORE 5.6
Warm 18,276 Clicks Pub: Jul 6, 14
Bohemian Farmer Editorials
The Vogue Brazil July 2014 Editorial is Full of Feathers and Livestock
Model Waleska Gorczevski recently posed for the Vogue Brazil July 2014 issue decked out in vintage pioneer dresses holding roosters and lambs. The shoot focused on rustic looks for the summer season.... [More]
Prairie Americana Lookbooks - The Free People Lookbook Takes on the Countryside
SCORE 3.8
Mild 3,851 Clicks Pub: Jun 19, 14
Prairie Americana Lookbooks
The Free People June 2014 Lookbook Takes on the Countryside
Taking us on a fashion ride to the heart of the homeland, the Free People June 2014 lookbook stars perky models Ashley Rodgers, Annie McGinty, Mason Aber and Marissa Borovay in some of season’... [More]
Modern Mennonite Editorials - Glassbook’s La Campagne Fashion Story Highlights Sophisticated Styles
SCORE 4.8
Average 6,102 Clicks Pub: Jul 10, 14
Modern Mennonite Editorials
Glassbook’s La Campagne Fashion Story Highlights Sophisticated Styles
Photographer Calope captures the “La Campagne” editorial exclusive for Glassbook magazine. The editorial features Folio Montreal’s Claire who is outfitted by wardrobe stylist Catherine Simard.... [More]
Casual Countryside Editorials - Model Jess Gold Poses in a Field for Marie Claire Australia
SCORE 1.8
Untested 2,727 Clicks Pub: Sep 15, 14
Casual Countryside Editorials
Model Jess Gold Poses in a Field for Marie Claire Australia
Talented photographer Nicole Bentley recently shot beautiful blonde model Jess Gold in a countryside editorial that mixed casual daywear with fancy office attire. The editorial focused on keeping... [More]
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