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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Rural Fascination

Urban consumers become obsessed with the simplicity of farm life

Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
548,671 Total Clicks
Date Range:
Aug 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Dreamy Outback Editorials
Dreamy Outback Editorials
Photographer Will Davidson Shoots Models in the Countryside for Glamour
For the August 2014 issue of Glamour magazine top photographer Will Davidson shot blonde bombshell Valentina Zelyaeva and scruffy male model Michiel Huisman together in the outback. These images... MORE
Amish Hipster Apparel
Amish Hipster Apparel
The Domingo Rodriguez Spring/Summer 2014 Lookbook Embraces Minimalism
The Domingo Rodriguez Spring/Summer 2014 menswear collection is showcased in a lookbook image series that embraces modern minimalism. Presented during the London Collections, this versatile and... MORE
Bohemian Farmer Editorials
Bohemian Farmer Editorials
The Vogue Brazil July 2014 Editorial is Full of Feathers and Livestock
Model Waleska Gorczevski recently posed for the Vogue Brazil July 2014 issue decked out in vintage pioneer dresses holding roosters and lambs. The shoot focused on rustic looks for the summer season.... MORE
Prairie Americana Lookbooks
Prairie Americana Lookbooks
The Free People June 2014 Lookbook Takes on the Countryside
Taking us on a fashion ride to the heart of the homeland, the Free People June 2014 lookbook stars perky models Ashley Rodgers, Annie McGinty, Mason Aber and Marissa Borovay in some of season’... MORE
play_circle_filled Modern Mennonite Editorials
Modern Mennonite Editorials
Glassbook’s La Campagne Fashion Story Highlights Sophisticated Styles
Photographer Calope captures the “La Campagne” editorial exclusive for Glassbook magazine. The editorial features Folio Montreal’s Claire who is outfitted by wardrobe stylist Catherine Simard.... MORE
Casual Countryside Editorials
Casual Countryside Editorials
Model Jess Gold Poses in a Field for Marie Claire Australia
Talented photographer Nicole Bentley recently shot beautiful blonde model Jess Gold in a countryside editorial that mixed casual daywear with fancy office attire. The editorial focused on keeping... MORE

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