Talented photographer Nicole Bentley recently shot beautiful blonde model Jess Gold in a countryside editorial that mixed casual daywear with fancy office attire. The editorial focused on keeping things fresh and clean for the summer season.
The editorial focused on channeling an inner beauty so makeup artist Victoria Baron kept Gold's makeup extremely minimal with nothing more than a simple smoky eye, light foundation and a nude lip. Stylist Jana Pokorny decked Gold out in a series of structured and masculine garments such as long blazers, white button-ups, bell bottom trousers and thick wool sweaters. The outfits were casual yet tailored giving Gold's feminine frame a put together look that complemented the vastness of the countryside.
Key Themes Behind This Trend
- Countryside Fashion
- Disruptive innovation opportunity: Develop sustainable and functional clothing lines suited for countryside living that incorporate tailored casual wear with luxurious office attire.
- Minimalist Beauty
- Disruptive innovation opportunity: Develop a line of all-natural, minimalistic beauty products that accentuate a person's natural beauty without adding excess makeup or chemicals.
- Tailored Casual Wear
- Disruptive innovation opportunity: Create innovative and sustainable casual wear lines that offer tailored clothing options such as long blazers, white button-ups and wool sweaters, perfect for a sophisticated countryside look.
Where This Applies
- Fashion
- The fashion industry could respond to the trend, generating innovative designs of countryside clothing incorporating office attire and minimalism.
- Beauty
- The beauty industry could focus on developing organic and minimalistic beauty products that accentuate natural beauty.
- Sustainability
- Sustainable clothing and fashion lines would counter fast fashion while positively impacting the environment. Industry experts could look to new materials and fabrics for biodegradable and compostable textiles.
