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Laidback Vintage Lookbooks

Camille Rowe Stars in the Reformation Capsule Collection Campaign

— July 17, 2014 — Fashion
If you have a girl crush on top model Camille Rowe -- as you should -- then show your support by treating yourself to the new Reformation Capsule Collection. Why? Because not only does Rowe star in the LA-based brand's lookbook but she also helped design the whimsically causal collection. The blonde beauty made sure to create the Reformation Capsule Collection with normal women in mind -- which should make you love her even more!

Inspired by her love of 70s style icons like Jane Birkin and Francoise Hardy, Rowe decided to give the collection a vintage feel that looked super chic yet boasted eco-friendly designs that are unfortunately still not the norm for the fashion industry. The stunning model poses in overalls, mini dresses and elegant lace-up shorts that are both sexy and laid-back.
Trend Themes
1. Vintage Revival - Embracing the vintage aesthetic in fashion, such as the Reformation Capsule Collection, presents an opportunity for brands to tap into consumer nostalgia and promote sustainable designs.
2. Eco-friendly Fashion - The Reformation Capsule Collection's focus on eco-friendly designs highlights the growing demand for sustainable fashion options and presents an opportunity for brands to innovate in this space.
3. Celebrity Collaboration - Collaborating with influential celebrities like Camille Rowe to design and promote fashion collections offers a disruptive innovation opportunity for brands to expand their reach and appeal to a broader audience.
Industry Implications
1. Fashion - The fashion industry can leverage the vintage revival trend to create new collections that combine sustainable designs with nostalgic aesthetics.
2. Sustainable Fashion - The Reformation Capsule Collection sets an example for the sustainable fashion industry to further promote eco-friendly designs and meet the evolving consumer demands.
3. Celebrity Endorsements - By partnering with celebrities and incorporating their influence in marketing campaigns, various industries including fashion can drive customer engagement and boost sales.
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