With a heavy focus on leather, the Free People July 2014 ad campaign encourages women to embrace the material for summer in a way that is as care-free and feminine as the brand's signature boho style. Although chock full of traditional designs including leather pants and biker jackets, the catalog introduces a fringed leather kimono and and slouchy moto boots to shakes things up a bit.
Starring South African top model Candice Swanepoel, the Free People July 2014 lookbook was shot both outdoors and indoors by photographer Guy Aroch. Showcasing the pre-fall collection, the looks balance between rustic and urban in a unique and, of course, stylish way. An accompanying video features the blonde beauty talking about growing up on a farm.