The Eleven Paris FW 2014 lookbook stars some familiar faces; Kate Moss and Wiz Khalfia lend their famous mugs to help the brand show off its latest wares. Talk about an unlikely duo! When you think "Kate Moss," I doubt hip-hop music music is the first thing that comes to mind (for me it's Johnny Depp). Similarly, I doubt Wiz inspires visions of couture runways or waif-like models. However, something just seems to work here.
As for the collection itself, it's described in the following terms: “The winds of revolution are blowing through our new collection. This season we take you to Dublin and against a backdrop of post-punk and Celtic music[;] we hit the streets of the Irish capital to discover the history of a proud and rebellious people."
The angsty, anarchistic energy is felt throughout the collection and the accompanying lookbook.
What Makes This Trend Stand Out
- Anarchistic Streetwear Fashion
- Opportunity to capitalize on rebellious and edgy fashion trends that appeal to a younger demographic.
- Celebrity Endorsed Lookbooks
- Innovative approach to marketing a brand's fashion collection by using famous personalities to showcase the clothes.
- Cultural Influences in Fashion
- Growing trend of incorporating cultural movements and references into fashion collections to create a unique aesthetic.
Sectors Adopting This
- Fashion Industry
- Opportunity to cater to a younger generation of consumers by designing clothing that embodies rebellion and nonconformity.
- Marketing Industry
- Opportunity to create successful marketing campaigns by using celebrities to endorse a brand's products.
- Entertainment Industry
- Opportunity for entertainers to partner with fashion brands and expand their influence beyond their primary field of work.
