The Matvey Lykov Hunter Magazine shoot features a Dior Homme-exclusive wardrobe. The edgy editorial, lensed by photographer Bruno Werzinski, can be seen in the magazine's Fall//Winter 2011 issue.
The stoic shoot is a stark contrasting portrait series that puts emphasis on simple and structured menswear looks. The sleek selects from Dior Homme include black and white-suited separates, basic tees, sleeveless shirts as well as empowering long coats. The masculine styling by Ray Tetauira is complemented by an over-sized hat that serves as the main accessory in these high-contrast portraits.
Matvey sports Amish-inspired looks that are classic, while-fashion forward and edgy. Timeless and structured silhouettes are paired with a cooky, but chic accessory choice, making this shoot push boundaries. These captivating photographs by Bruno Werzinski are honest and raw.
Image Credit: Bruno Werzinski
Key Themes Behind This Trend
- Stoic Menswear
- Disruptive innovation opportunity: Develop minimalist menswear collections that emphasize simple and structured designs.
- Monochromatic Fashion
- Disruptive innovation opportunity: Create fashion lines that focus on black and white color schemes to achieve high contrast and sleek aesthetics.
- Over-sized Accessories
- Disruptive innovation opportunity: Design and produce bold, statement accessories that can serve as a main focal point in fashion shoots and outfits.
Where This Applies
- Fashion Photography
- Disruptive innovation opportunity: Integrate advanced technologies like AI and AR into fashion photography to enhance creativity and storytelling.
- Minimalist Fashion
- Disruptive innovation opportunity: Develop eco-friendly and sustainable minimalist fashion lines that cater to the growing demand for minimalistic and conscious lifestyles.
- Accessories Design
- Disruptive innovation opportunity: Combine traditional craftsmanship with digital fabrication techniques to create unique and innovative oversized accessories.
