Category
Fashion
Scaled Restraint
Trend cluster
Category
Couture
Fitness
Workout aids are revamped as consumers seek more integrated forms of health.
4.6
Trend score
Trend
What is the Couture Fitness trend?
Couture Fitness: Devices that aid in personal well-being are receiving aesthetic enhancements to seamlessly blend in with routine. Catering to design-conscious consumers -- particularly women -- these contemporary health products emphasize the more lighthearted, fun side of women's fitness, pointing to more positive body image experiences all around.
Trend themes
Themes within the Couture Fitness trend
Three behaviours holding the trend together01
Fashionable Fitness Trackers
The trend of wearable technology that doubles up as a fashion accessory.
02
Embedded Health Monitoring
The trend of embedding health monitoring devices into everyday wearable fashion items.
03
Fashionable Wearable Tech
The trend of collaboration between wearable tech brands and fashion designers.
Industry implications
What the Couture Fitness trend means for industry
Where the trend changes the playbookFor
Fitness and Health Industry
Fitness and health industries can take advantage of wearable technology to create more stylish and aesthetic fitness products that blend well with daily routine.
For
Fashion Industry
Fashion industries can collaborate with technology brands to add fashionable elements to wearable technology products thereby amplifying the reach of their business.
For
Consumer Electronics Industry
Consumer electronics companies have an opportunity to create wearable devices that cater to the fashion-conscious consumer and that can blend into everyday life.
Trend signals
Trend signals for Couture Fitness
Trend score 4.6 out of 10, from popularity 73%, activity 56%, freshness 8%.
Popularity73%
Activity56%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Couture Fitness trend
4 featured examples from Nov 16, 2013 to Sep 15, 2014CategoryLifestyle
Fashionable Fitness Trackers
The Gold NIKE+ Fuelband SE Looks More Like Jewelry Than Gym Equipment
The merging of fashion and fitness with NIKE’s FuelBand SE presents a new market opportunity for fashion designers and fitness brands to collaborate on the design of similar jewel…
CategoryFashion
Fashionable Tech Jewelry
Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets
Fashion companies that collaborate with fitness and tech brands can create new revenue streams and tap into new markets.
CategoryTech
Life-Logging Accessories
The SONY SmartBand SWR10 is Nifty and Beautifully Designed
Disruptive innovation opportunity: Introducing innovative consumer electronics products that enhance everyday life and offer convenience.
CategoryLifestyle
Sunscreen-Suggesting Bracelets
June by Netatmo is Embedded with a Sun Sensor
Disruptive innovation opportunity: Collaborate with technology companies to produce fashionable products that integrate advanced features and connectivity.
