The Gold NIKE+ Fuelband SE Looks More Like Jewelry Than Gym Equipment

 - Nov 16, 2013
References: theslanted & designboom
The rose gold NIKE+ Fuelband is a special edition release from the 'METALUXE' collection, which will be available for $169 on November 21st.

The gorgeous wristband is made to look like an upscale piece of jewelry or wristwatch and it hardly seems athletic at all. On the opposite side of the rose gold clasp, the Rose Gold Nike+ FuelBand SE reveals a hi-tech light-up display.

Because it works well as a jewelry piece as well as a fitness-monitoring device, it becomes more like a lifestyle accessory that can be worn at all times. With features like 'Sessions' that track a user's motions throughout the day, giving this device a fashionable appearance seems to have been a smart move on NIKE's behalf, since it can be worn before or after workouts without looking like someone forgot to take off a piece of their gym equipment. Photo Credits: designboom, theslanted