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Shareable Partying

Bars adopt novelty features to lure social media-obsessed consumers

Implications - Putting the focus on a memorable experience rather than the goods offered, bars are adopting novelty themes and gimmicks to offer consumers a more boast-worthy time. Leaving consumers with a story to tell others through social media, this shift signifies importance of virtual clout to a younger generation.
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
155,300 Total Clicks
Jun 14 - Jul 14
Warm
LifestyleDrinkingSocial Media
Featured Examples
Cozy Cat Pubs - Tokyo's Cat Pub is Like a Grown-Up Cat Cafe
SCORE 5.5
Warm 5,235 Clicks Pub: Jul 9, 14
Cozy Cat Pubs
Tokyo's Cat Pub is Like a Grown-Up Cat Cafe
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Aerial Bartender Drones - The Yura Appliance System is a Personal Robotic Bartender
SCORE 5.6
Warm 5,525 Clicks Pub: Jul 11, 14
Aerial Bartender Drones
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Urinal Football Games - Captain Morgan's World Cup Game Campaign Takes Place in the Washroom
SCORE 4
Average 866 Clicks Pub: Jun 14, 14
Urinal Football Games
Captain Morgan's World Cup Game Campaign Takes Place in the Washroom
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Gambling Cocktail Games - Morgans New York Hotel Determines What Goes in Your Drink by Rolling Dice
SCORE 2.4
Untested 1,210 Clicks Pub: Jul 7, 14
Gambling Cocktail Games
Morgans New York Hotel Determines What Goes in Your Drink by Rolling Dice
Serving 216 kinds of the Old Fashioned cocktail, the Reserve bar at Morgans New York Hotel proves that there’s a lot of fun you can have with your drinks—but to order, you have to be... [More]
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