Bars adopt novelty features to lure social media-obsessed consumers
Implications - Putting the focus on a memorable experience rather than the goods offered, bars are adopting novelty themes and gimmicks to offer consumers a more boast-worthy time. Leaving consumers with a story to tell others through social media, this shift signifies importance of virtual clout to a younger generation.
Trend Themes
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Gamification — Gamification of experiences can make them more memorable and shareable on social media.
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Novelty Themes — Adopting novelty themes or gimmicks can differentiate a business and attract social media-obsessed consumers.
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Robotics — Robotic servers and bartenders, like the Yura drone, present disruptive innovation opportunities in the food-service industry.
Industry Implications
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Hospitality — Novelty themes, gamification, and robotic servers can differentiate bars, restaurants, and hotels to attract social media-obsessed consumers.
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Entertainment — Gamification of experiences can enhance the entertainment industry and create more shareable experiences.
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Technology — The rise of robotics presents disruptive innovation opportunities in the food-service industry.
4 Featured, 33 Examples:
190,091 Total Clicks
Date Range:
Jun 14 — Jul 14
Trending:
Warm
Consumer Insight Topics:
