Category
Lifestyle
Assisted Choices
Trend cluster
Category
Shareable
Partying
Bars adopt novelty features to lure social media-obsessed consumers.
4.3
Trend score
Trend
What is the Shareable Partying trend?
Shareable Partying: Putting the focus on a memorable experience rather than the goods offered, bars are adopting novelty themes and gimmicks to offer consumers a more boast-worthy time. Leaving consumers with a story to tell others through social media, this shift signifies importance of virtual clout to a younger generation.
Trend themes
Themes within the Shareable Partying trend
Three behaviours holding the trend together01
Gamification
Gamification of experiences can make them more memorable and shareable on social media.
02
Novelty Themes
Adopting novelty themes or gimmicks can differentiate a business and attract social media-obsessed consumers.
03
Robotics
Robotic servers and bartenders, like the Yura drone, present disruptive innovation opportunities in the food-service industry.
Industry implications
What the Shareable Partying trend means for industry
Where the trend changes the playbookFor
Hospitality
Novelty themes, gamification, and robotic servers can differentiate bars, restaurants, and hotels to attract social media-obsessed consumers.
For
Entertainment
Gamification of experiences can enhance the entertainment industry and create more shareable experiences.
For
Technology
The rise of robotics presents disruptive innovation opportunities in the food-service industry.
Trend signals
Trend signals for Shareable Partying
Trend score 4.3 out of 10, from popularity 66%, activity 53%, freshness 8%.
Popularity66%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Shareable Partying trend
4 featured examples from Jun 14 to Jul 11, 2014CategoryLifestyle
Cozy Cat Pubs
Tokyo's Cat Pub is Like a Grown-Up Cat Cafe
Hospitality industry can explore the concept of cat pubs to attract customers looking for a unique and relaxing experience.
CategoryLifestyle
Aerial Bartender Drones
The Yura Appliance System is a Personal Robotic Bartender
The hospitality industry can explore the disruptive innovation opportunity of implementing robotic bartenders like the Yura Appliance System to enhance customer service and effici…
CategoryLifestyle
Urinal Football Games
Captain Morgan's World Cup Game Campaign Takes Place in the Washroom
Alcohol companies have the opportunity to incorporate innovative marketing strategies into social events and public spaces.
CategoryLifestyle
Gambling Cocktail Games
Morgans New York Hotel Determines What Goes in Your Drink by Rolling Dice
The hospitality industry has the opportunity to enhance customer experiences through gamification and innovative cocktail offerings.
