Serving 216 kinds of the Old Fashioned cocktail, the Reserve bar at Morgans New York Hotel proves that there's a lot of fun you can have with your drinks—but to order, you have to be feeling a little lucky.
With over 200 ways that the cocktail can be made, it can be pretty intimidating to know just what to order. So in the name of fun and experimentation, the new bar game at Reserve has patrons toss a couple of dice to determine what ingredients will go into their drink. There's a die to represent alcoholic bases like rye and scotch, but things get really crazy with a second red die for syrup, which can result in exotic Old Fashioned flavorings like strawberry basil mint or lemongrass lavender.
Why This Trend Is Growing
- Personalized Cocktail Experiences
- The trend of personalized cocktail experiences is emerging as customers seek unique and experimental drink options.
- Gamification in the Hospitality Industry
- The use of games and interactive experiences in bars and hotels is disrupting the traditional approach to customer engagement.
- Unconventional Mixology Ingredients
- Bars and restaurants are embracing unconventional ingredients in mixology, offering customers a chance to try unique flavor combinations.
Industries Being Reshaped
- Hospitality
- The hospitality industry has the opportunity to enhance customer experiences through gamification and innovative cocktail offerings.
- Food and Beverage
- The food and beverage industry can explore the use of unconventional ingredients to create new and exciting drink options.
- Entertainment
- The entertainment industry can benefit from incorporating gamification concepts into their venues to engage and entertain customers.
