The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality.
Trend Themes
1. Eco-friendly and Sustainable Materials - Sustainability has become more common in the backpack industry as students desire an eco-friendly backpack, leading to more brands using recycled and sustainable materials.
2. Durability and Functionality - Backpacks are becoming more multi-functional than ever with features like padded interiors for laptops, waterproof capabilities, and dual buckle closure systems, which make them great for busy jet-setters and children.
3. Craftsmanship - Backpacks made of sustainable materials are stepping up their game to offer high-quality craftsmanship and stylish designs that last longer than fast-fashion items.
Industry Implications
1. Fashion Industry - The trend towards eco-friendly and high-quality backpacks has affected the fashion industry as more sustainable brands emerge with trendy designs and durable materials.
2. Travel Industry - Backpacks with waterproof capabilities, multi-functional pockets and durable materials are perfect for frequent travelers; travel brands can use this trend to make sustainable, high-quality backpacks that suit all types of travel.
3. Children and Adolescents Industry - Both practical and stylish, backpacks that are made of sustainable materials and feature multi-functional pockets appeal to both children and adolescents alike, creating innovative opportunities within the children’s backpack space.
5 Featured, 41 Examples:
375,309 Total Clicks
Date Range:
Oct 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:
