Category
Lifestyle
Assisted Choices
Trend cluster
Category
Emotional
Healthvertising
Health campaigns target deeper emotional issues to instill motivation.
2.6
Trend score
Trend
What is the Emotional Healthvertising trend?
Emotional Healthvertising: Straying away from mere superficial benefits, fitness and health campaigns are targeting deeper emotional concerns. Referencing issues like parental loss, these marketing tactics incorporate personal hardships that consumers can relate to on a deeper level. This in turn creates a meaningful psychological link with the viewer.
Trend themes
Themes within the Emotional Healthvertising trend
Three behaviours holding the trend together01
Emotional marketing
Marketing campaigns are targeting deeper emotional concerns and creating a meaningful psychological link with the viewer.
02
Authenticity
The use of authentic stories tells an authentic story to the audience, emotionally raising awareness on a global health issue.
03
Triumph over adversity
The depiction of people conquering their struggles encourages individuals suffering from chronic migraines and other health issues to remain strong and seek effective treatment.
Industry implications
What the Emotional Healthvertising trend means for industry
Where the trend changes the playbookFor
Pharmaceutical
Emotional marketing campaigns and the use of authentic stories increase awareness and promote pharmaceuticals as a solution.
For
Healthcare
Marketing tactics that target deeper emotional concerns create a meaningful psychological link with the public, raising awareness and promoting healthcare solutions.
For
Advertising
Authentic storytelling and depiction of triumph over adversity create powerful, emotionally-driven advertisements that resonate with audiences.
Trend signals
Trend signals for Emotional Healthvertising
Trend score 2.6 out of 10, from popularity 48%, activity 23%, freshness 8%.
Popularity48%
Activity23%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Emotional Healthvertising trend
5 featured examples from Apr 22, 2014 to Sep 24, 2015CategoryMarketing
Triumphant Migraine Ads
Allergan's Chronic Migraine Ads Show Sufferers Coming Out Strong
The pharmaceutical industry can create innovative migraine solutions that empower patients and provide educational resources.
CategoryMarketing
Maternal Vending Machines
This Fun Vending Machine by Lanes Health Acts & Speaks as a Mom Would
Disruptive innovation opportunity to create more interactive and engaging vending machines that offer unique experiences and rewards for customers.
CategoryLifestyle
Heartbreaking Disease Videos
This Heart Disease Awareness Features a Father and Son Saying Goodbye
Disruptive innovation opportunity: Introduce advanced technologies and treatments to combat heart disease and improve patient outcomes.
CategoryLifestyle
Wheelchair-Based Bike Ads
The HeartBike Promotes Healthy Living from Becel
Opportunity for companies to develop products and services that promote healthy living.
CategoryLifestyle
Emotional Anti-Smoking PSAs
The Paraná Health Ad Has a Cancer Survivor Sell Cigarettes to Smokers
Disruptive innovation opportunity: Innovating new strategies and techniques in advertising to connect with audiences on a deeper, more emotional level.
