Xaxis Sync Pushes Content From TV to Tablet and Mobile Advertising

 - May 12, 2014
References: xaxis & springwise
A new mobile advertising platform is going to make it more difficult for you to ignore commercials. Xaxis Sync sends content from regular television commercials to your smartphone, reaching out to consumers who go on their to phone during ad breaks.

Companion ads are sent to second screens through a device that uses video identification technology to capture and analyze the information being presented on television. This triggers content to display as in-app ads on your phone, up to 2 seconds after the original commercial plays. This mobile advertising system will work on smartphones and tablets, and kicks in when a user loads an app that uses Xaxis Sync.

This provides an interesting solution for television advertisers and marketers by letting them consolidate content.