In an effort to curb smoking, anti-smoking organization Truth created a campaign that will make you gag called ‘Ugly Truth.’ The stunt aimed to educate the public about how disgusting smoking is by linking it to pet feces. Claiming that cigarettes and feces share some of the same components, Truth set out to make it very real.
A large display was setup where a stuffed dog and cat released fake feces into tubes. After letting spectators choose whether dog feces or cat urine is more disgusting, the installation reacted to their choice.The campaign also included a social media portion with spectators being asked to vote using hashtags. Users could vote using the tags #votePOOP or #votePEE.
Why This Trend Is Growing
- Anti-smoking Education
- Disruptive innovation opportunity: Develop interactive campaigns that creatively educate the public about the dangers of smoking.
- Shockvertising
- Disruptive innovation opportunity: Use provocative and unconventional advertising techniques to grab attention and raise awareness about important issues.
- Interactive Social Media Campaigns
- Disruptive innovation opportunity: Engage users through interactive voting and hashtag campaigns to spread awareness and encourage participation.
Industries Being Reshaped
- Healthcare
- Disruptive innovation opportunity: Create innovative approaches to anti-smoking education programs and campaigns within the healthcare industry.
- Advertising
- Disruptive innovation opportunity: Incorporate shockvertising tactics into advertising strategies to create memorable and impactful campaigns.
- Digital Marketing
- Disruptive innovation opportunity: Develop interactive social media campaigns that leverage user participation and voting to drive engagement and brand awareness.
