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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,233 more

Wardrobe Reversal

A growing emphasis on individuality sparks consumers to use pieces unexpectedly

Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
491,990 Total Clicks
Date Range:
Apr 12 — Jul 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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