The HeartBike Promotes Healthy Living from Becel

 - May 16, 2014
References: vimeo & creativecriminals
The HeartBike is a fictional cycle shown in this short ad for Becel to promote the company's upcoming Ride for Heart charity ride.

The commercial features a wheelchair at first and a man in his shop, who starts to take the chair apart slowly. After moulding and hammering to adjust the entire shape of the wheelchair, it eventually turns into a bike, which is then road away into the distance. The commercial speaks to the fact that if people do not take care of their health (through activities such as bike riding weekly), then the chances of suffering from a heart-related illness becomes higher. Hopefully this commercial will inspire people to take care of themselves, and get out and exercise more often than they would.