This heart disease awareness campaign from the British Heart Foundation reminds that in comparison to other terminal illnesses, this particular disease is often the most sudden, unexpected and devastating. This message is illustrated through a story between a dying father and his young son in 'Heart Disease is Heartless.'
While in a school classroom, the young boy shares a whispered conversation with his father who says: "I'm not going to be around anymore." Although the dialogue in the campaign is heartbreaking, what's worse is that many people don't get the chance to say goodbye at all in real life situations like these.
With this raw and emotional campaign, the British Heart Foundation hopes to inspire people to make a donation so that the organization can continue its life-saving research efforts.