Category
Lifestyle
Assisted Choices
Trend cluster
Category
Brash
Professionalism
Formal tactics take a turn as society becomes more open and expressive.
3.5
Trend score
Trend
What is the Brash Professionalism trend?
Brash Professionalism: Taking personal expression one step further, individuals are revamping formal concepts like resumes and business cards with more shock-worthy appeal. Referencing vices such as alcohol and medicinal drugs, these business tactics blur the lines between professional and private spheres, speaking to a more lax business ethic, particularly among youths.
Trend themes
Themes within the Brash Professionalism trend
Three behaviours holding the trend together01
Shocking Professionalism
Blurring the lines between professional and private spheres by stepping up personal expression in formal tactics such as business cards and resumes
02
Visual Self-Promotion
Using unique visual presentations to promote skills, experiences, and portfolios
03
Edible Business Cards
Creating inventive business cards that go above and beyond promotion by adding useful functionalities like edible materials for specific health conditions
Industry implications
What the Brash Professionalism trend means for industry
Where the trend changes the playbookFor
Graphic Design
Aspiring designers can find inspiration in unconventional methods of promoting oneself and creating a standout resume or portfolio.
For
Marketing and Advertising
Incorporating creative tactics in promoting brands and products can help them stand out in markets oversaturated with competitors.
For
Healthcare and Wellness
Innovative approaches to addressing health conditions such as altitude sickness can be a valuable addition to the healthcare and wellness industry.
Trend signals
Trend signals for Brash Professionalism
Trend score 3.5 out of 10, from popularity 57%, activity 41%, freshness 8%.
Popularity57%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Brash Professionalism trend
5 featured examples from Feb 26, 2013 to Jul 19, 2014CategoryLifestyle
Marriage Proposal Resumes
Catherine Pelletier Likens Applying to the Right Job to Engagements
HR professionals can explore new and creative methods for attracting and evaluating job candidates, including personalized proposals
CategoryMarketing
Fashionable Self-Promotion Shoots
The 'My Resume' Photo Series Takes a Visual Approach to Branding
There is an opportunity for photographers to expand their business by offering branding photoshoots that showcase professionals’ skills in a visually appealing way.
CategoryLifestyle
Medicinal Business Cards
Lanfranco & Cordova Made an Edible Business Card for Altitude Sickness
Marketing and advertising agencies can explore the use of functional and unique marketing materials for their clients, such as edible business cards that offer more than just bran…
CategoryLifestyle
Resume Beer Branding
Brennan Gleason Came Up with an Amazing Resume Idea that Involved Beer
Disruptive innovation opportunity in the graphic design industry by combining personal branding with product packaging.
CategoryArt & Design
Heady Business Cards
Floyd Hayes Shows Perspective Employers He May Have a Tiny Head but Big Ideas
The printing and graphics industry can leverage the trend of creative business cards by offering new printing techniques and materials for unique designs.
