Category
Lifestyle
Assisted Choices
Trend cluster
Category
Extreme
Healing
Consumers turn to adventurous remedies for well-being.
4.9
Trend score
Trend
What is the Extreme Healing trend?
Extreme Healing: Consumers are seeking to draw benefits from therapeutic but unusual traditions practiced by other cultures. Including treatments that use tactics such as fire and reptiles, these adventurous health methods reflect a desire to push boundaries and experiment with activities that promote well-being.
Trend themes
Themes within the Extreme Healing trend
Three behaviours holding the trend together01
Adventurous Therapies
Consumers are seeking alternative therapies that push boundaries and experiment with activities that promote well-being.
02
Unconventional Spa Treatments
There is a growing interest in using unconventional animals such as snails and reptiles in spa treatments for relaxation and beauty.
03
Innovative Sauna Design
There is a trend towards integrating saunas into unexpected places, such as rafts, which create new possibilities for portable, affordable and accessible saunas.
Industry implications
What the Extreme Healing trend means for industry
Where the trend changes the playbookFor
Wellness Industry
The wellness industry can offer alternative and exotic therapies and treatments that draw on cross-cultural techniques to meet the growing demand for adventurous and unique experiences.
For
Hospitality Industry
Hotels can offer experiential spa treatments that use unconventional animals and techniques, as well as incorporate innovative sauna design to enhance their guests' relaxation experience and differentiate their brand.
For
Design and Architecture Industry
The design and architecture industry can explore new possibilities in integrating saunas into unexpected places, such as tiny houses, apartments, and other urban spaces, to address the growing need for accessible and affordable health solutions.
Trend signals
Trend signals for Extreme Healing
Trend score 4.9 out of 10, from popularity 75%, activity 63%, freshness 8%.
Popularity75%
Activity63%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Extreme Healing trend
5 featured examples from Mar 9, 2013 to Jun 25, 2014CategoryUnique
DIY Spa-Inspired Rafts
'Saunalautta' is a Raft Made by Finish Friends and Boasts a Built-in Sauna
Businesses in the leisure and hospitality industry could consider investing in spa-inspired rafts and other innovative water sport equipment for rental to customers seeking unique…
CategoryLifestyle
Slimy Reptile Spas
The Snake Massage is Perfect for Adventurers Looking for a Weird Way to Relax
Opportunity for spas and wellness centers to differentiate themselves by offering innovative and one-of-a-kind services like snake massages.
CategoryLifestyle
Unconventional Heat Treatments
Fire Dragon Therapy Literally Sets Patients on Fire
The alternative medicine industry can leverage unconventional Eastern therapies like Fire Dragon Therapy to offer unique treatments and expand their offerings.
CategoryFashion
Burning Beauty Treatments
The Huo Liao Procedure Involves Setting a Person's Face on Fire
The beauty and wellness industries are relevant to alternative beauty treatments and fire-based therapies which are disrupting traditional practices.
CategoryFashion
Giant Snail Beauty Treatments (UPDATE)
These Slimy Slugs are Part of a New Skin Treament
The rise of unconventional and effective beauty treatments could lead to new entrants in the skincare market looking to capitalize on the trend.
