The Huo Liao Procedure Involves Setting a Person's Face on Fire
Meghan Young — March 9, 2013 — Fashion
References: en.rocketnews24 & neatorama
The saying, 'Beauty is pain,' has never rang so true as it does with the radical Huo Liao beauty treatment. On a very basic level, it involves setting the client's face on fire. Literally. Of course, Huo Liao (which means 'fire treatment' in Chinese) is a careful procedure that doesn't burn the skin, or else that would defeat the purpose entirely. Instead, the fire activates the properties in a specially prepared secret elixer that is soaked into a towel and placed on a problem area.
As shocking as Huo Liao may seem, it is a widely practiced form of alternative therapy, particularly in China from which it originates. To get the fire started, alcohol is added as a starter fluid and then lit.
As shocking as Huo Liao may seem, it is a widely practiced form of alternative therapy, particularly in China from which it originates. To get the fire started, alcohol is added as a starter fluid and then lit.
Trend Themes
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Alternative Beauty Treatments — Huo Liao is just one example of the growing trend towards alternative beauty treatments that offer unique and unconventional experiences for consumers.
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Fire-based Therapies — The use of fire as a therapeutic tool is a trend that is gaining traction in various wellness industries, from skincare to chiropractic practice.
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Secret Elixirs — The use of traditionally-prepared herbal and natural elixirs is a trend that is being rediscovered and revitalized in the alternative beauty and health industries.
Industry Implications
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Beauty and Wellness — The beauty and wellness industries are relevant to alternative beauty treatments and fire-based therapies which are disrupting traditional practices.
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Herbal Medicine — The herbal medicine industry is applicable to the use of secret elixirs in alternative therapies.
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Traditional Chinese Medicine — The traditional Chinese medicine industry may find opportunities to incorporate fire-based therapy in their practice.
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