This Anti-Smoking Ad for QUIT Puts Vine to Perfect Use

 - Jun 3, 2014
References: & campaignbrief
May 31st marks annual World No Tobacco Day and this year, the anti-smoking charity QUIT had the most brilliant anti-smoking ad created for it by M&C Saatchi.

The ad is basically an anti-smoking video, but what makes it so clever is that it makes full use of the six seconds of video that can be uploaded to Vine. The video is accompanied by a caption that reads "Every 6 seconds, someone dies from smoking." In this short six seconds, the clip notes that another smoker will die. As videos on Vine do, it loops over and over, and it implores smokers to quit so that they don't become part of this sad smoking statistic.

For World No Tobacco Day there were several different ads created for QUIT with different smokers, although the message is the same.