Category
Tech
Automated Upkeep
Trend cluster
Category
Auto
Modification
Consumers turn to tech-focused aftermarket mods to update older vehicles.
3.9
Trend score
Trend
What is the Auto Modification trend?
Auto Modification: Consumers are looking for a driving experience that's more technology-focused, but as smart vehicles remain out of financial reach for many, aftermarket mods are on the rise. The hardware and apps signify a preference for cost-effective technology integration and customization to maintain control.
Trend themes
Themes within the Auto Modification trend
Three behaviours holding the trend together01
Aftermarket Car Modification
Consumers who cannot afford smart vehicles are turning to cost-effective technology integration and customization through aftermarket modifications to maintain control.
02
Smartphone Dash Display Receivers
Convenient access to music, phone calls, apps and more that result in keeping the driver off of their smartphone while on the road.
03
Self-Driving Add-Ons
A new frontier in autonomous driving technology that allows for self-driving kit attachment to any car.
Industry implications
What the Auto Modification trend means for industry
Where the trend changes the playbookFor
Automotive
The shift towards aftermarket customization and modifications to maintain control.
For
Technology
The synergy between smartphones and receiver displays systems designed to keep drivers off of this technology while on the road.
For
Robotics
The emergence of advanced self-driving kit attachments to cars.
Trend signals
Trend signals for Auto Modification
Trend score 3.9 out of 10, from popularity 64%, activity 45%, freshness 8%.
Popularity64%
Activity45%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Auto Modification trend
6 featured examples from Nov 27, 2013 to Jun 26, 2014CategoryAutos
Smartphone Driving Assistants
The Jeane Navigation System Makes Driving Much Easier
The automotive technology industry has the opportunity to develop and integrate more advanced eyes-free assistant systems into vehicles.
CategoryAutos
Driver-Analyzing Apps
The Driving Curve App is a Car App That Monitors Your Driving Abilities
Opportunity for app developers to create driver-analyzing apps that enhance the driving experience.
CategoryAutos
Driving-Controlled Music Apps
Volkswagen Has an App that Creates Music From Your Driving
The automotive technology industry can capitalize on driving-controlled music apps by integrating them into infotainment systems to offer a new level of entertainment for drivers.
CategoryAutos
Smartphone Dash Displays
The KW-V50BT Display Receiver Integrates Your Smartphone With Your Car
Companies that specialize in mobile entertainment can leverage in-car display systems to create products that are tailored for drivers.
CategoryAutos
Self-Driving Add-Ons
The Cruise RP-1 Kit Can Attach to Any Auto
The automotive industry can explore the disruptive innovation opportunity of providing autonomous add-on kits for existing vehicles.
CategoryAutos
Distraction-Removing Driving Apps
Samsung's Eyes on the Road App Blocks Incoming Calls & Messages
Disruptive innovation opportunity: Build mobile apps specializing in creating safer driving experiences and reducing distracted driving instances.
