Consumers turn to tech-focused aftermarket mods to update older vehicles
Implications - Consumers are looking for a driving experience that's more technology-focused, but as smart vehicles remain out of financial reach for many, aftermarket mods are on the rise. The hardware and apps signify a preference for cost-effective technology integration and customization to maintain control.
Trend Themes
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Aftermarket Car Modification — Consumers who cannot afford smart vehicles are turning to cost-effective technology integration and customization through aftermarket modifications to maintain control.
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Smartphone Dash Display Receivers — Convenient access to music, phone calls, apps and more that result in keeping the driver off of their smartphone while on the road.
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Self-driving Add-ons — A new frontier in autonomous driving technology that allows for self-driving kit attachment to any car.
Industry Implications
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Automotive — The shift towards aftermarket customization and modifications to maintain control.
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Technology — The synergy between smartphones and receiver displays systems designed to keep drivers off of this technology while on the road.
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Robotics — The emergence of advanced self-driving kit attachments to cars.
