Category
Tech
Delegated Interfaces
Trend cluster
Category
App-Enabled
Emoting
As face time dwindles, consumers turn to apps for help expressing feelings.
4.6
Trend score
Trend
What is the App-Enabled Emoting trend?
App-Enabled Emoting: Digital interaction has created a generation awkward when it comes to face-to-face socializing, which has resulted in apps that coach them on how to interact. This shift towards digital social direction identifies consumer preference for autonomy and guidance throughout even the most rudimentary of actions.
Trend themes
Themes within the App-Enabled Emoting trend
Three behaviours holding the trend together01
App-Enabled Emoting
Apps that coach users on how to interact identify consumer preference for autonomy and guidance, resulting in a shift towards digital social direction.
02
AI Empathy-Building Apps
AI-based apps like 20 Day Stranger help people build empathy by connecting two anonymous strangers and sharing their daily experiences for a set period.
03
Personal Messaging Apps
Apps like Xpress that use facial recognition to allow users to send emotional selfies open new opportunities for personal messaging.
Industry implications
What the App-Enabled Emoting trend means for industry
Where the trend changes the playbookFor
Digital Coaching Industry
Apps that coach users on socializing can spark the growth of a new digital coaching industry.
For
AI-Based Socializing Industry
AI-based solutions that automate socializing can emerge as a new industry to address the growing problem srelated to face-to-face communication.
For
Anonymous Social Networking Industry
The trend towards anonymous social networks like Awkward app can create new use cases and opportunities for social networking platforms.
Trend signals
Trend signals for App-Enabled Emoting
Trend score 4.6 out of 10, from popularity 83%, activity 48%, freshness 8%.
Popularity83%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the App-Enabled Emoting trend
5 featured examples from May 22 to Jul 19, 2014CategoryTech
Texting Analysis Apps
The Texty Time App Shows When to Text Back or If You're Too Clingy
Text analysis apps present opportunities for marketing industries to personalize communication with their customers, leading to better engagement and conversion rates.
CategoryTech
Professional Networking Apps
LinkedIn's Connected App Strengthens Business Relationships
The mobile app development industry can capitalize on the opportunity to create innovative networking apps with personalized features and real-time updates.
CategoryTech
Emotional Messaging Apps
The Xpress App Uses Replaces Emojis with Your Own Expressive Selfies
The Xpress app disrupts the messaging app industry by introducing facial recognition and real-time emotional expression as a new way of communication.
CategoryTech
Video Confession Apps
The Awkward App Lets You Record Anonymous Video Confessions to Friends
The mental health and wellness industry can leverage the trend of anonymous video confession apps to provide support and resources for individuals seeking emotional release and as…
CategoryTech
Empathy-Building Smartphone Apps
20 Day Stranger Allows Anonymous Strangers to Share Experiences
As app technology continues to evolve, there is a significant opportunity for developers to create more empathy-building apps like 20 Day Stranger.
