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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Premium Unpolished Packaging

Traditionally bottled products take on a less sophisticated form

Implications - Typically bottled products like wine and spirits are taking a turn for the more convenient. Being sold less expensive packaging, like cans and pouches, this shift signifies that consumers are willing to sacrifice upscale branding for portability.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
127,553 Total Clicks
Date Range:
Jul 14 — Jul 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Conveniently Canned Wines
Conveniently Canned Wines
Lila Wines are a Beach-Friendly Option for Wine Drinkers
If the local beach has a ban on glass, but a nice, chilled sauvignon blanc on the sand is too hard to pass up, Lila Wines’ canned wine is the perfect solution. Beer drinkers no longer have a... MORE
Champagne Six Packs
Champagne Six Packs
This New Moët Imperial Packaging Promotes Convenient Luxury
​These champagne six packs by luxe beverage brand Moët promote luxury and convenience. Featuring mini bottles of Moët Imperial, these packs are ideal for birthdays, upcoming Oscar parties or... MORE
Frozen Alcoholic Slushies
Frozen Alcoholic Slushies
'Ice & Easy' Frozen Alcoholic Drinks are Meant to Be Enjoyed Chilled
‘Ice & Easy’ is a line of frozen alcoholic drinks that come packaged in convenient pouches. These bags are meant to be kept into the freezer until they are ready for consumption. At... MORE
Canned Wine Packs
Canned Wine Packs
This Californian Rosé Wine is Packaged in a Case Like Beer
Rosé wine could be described as elegant, sophisticated and feminine, while something like beer might be associated with the exact opposite of these traits. In order to relax the rosé wine category... MORE
Relaxed Wine Bottles
Relaxed Wine Bottles
This Beer Wine Bottle Disguises Itself as an Unpretentious Drink
Wine and wine-drinking is notorious for seeming a little bit pretentious, but this ‘DADA’ beer wine bottle makes it known that it’s time to party. The DADA bottles have pop-off... MORE
Pocket-Sized Spirits
Pocket-Sized Spirits
Pocket Shots Premium Drinks Let You Enjoy Boozy Beverages On the Go
Pocket Shot may have already revolutionized the alcohol and spirits industry with its single-serve alcohol pouch products, but it isn’t resting on its laurels, instead introducing a trio of... MORE

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