Traditionally bottled products take on a less sophisticated form
Implications - Typically bottled products like wine and spirits are taking a turn for the more convenient. Being sold less expensive packaging, like cans and pouches, this shift signifies that consumers are willing to sacrifice upscale branding for portability.
Trend Themes
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Alternative Packaging — Being sold less expensive packaging, like cans and pouches, signifies that consumers are willing to sacrifice upscale branding for portability.
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On-the-go Convenience — Innovative packaging offers consumers the convenience of grab-and-go in a convenient and easy-to-use package.
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Casual Branding — Relax the category and broaden its appeal by adopting a more casual packaging system overall.
Industry Implications
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Alcohol and Spirits — Consumers are more willing to experiment with non-traditional packaging and branding, opening up innovative opportunities for businesses in the alcohol and spirits industry.
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Packaging — Businesses in the packaging industry can take advantage of the increased demand from consumer for alternative packaging options, such as cans and pouches.
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Wine and Champagne — Younger demographics can be targeted with new forms of packaging and casual branding, making wine and champagne more approachable and convenient.
