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Traditionally bottled products take on a less sophisticated form

Implications - Typically bottled products like wine and spirits are taking a turn for the more convenient. Being sold less expensive packaging, like cans and pouches, this shift signifies that consumers are willing to sacrifice upscale branding for portability.
SCORE 4.6
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95,375 Total Clicks
Sep 14 - Jul 16
Average
LifestyleDrinking
Featured Examples
Conveniently Canned Wines - Lila Wines are a Beach-Friendly Option for Wine Drinkers
SCORE 6.2
Warm 1,147 Clicks Pub: Jul 18, 16
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Champagne Six Packs - This New Moët Imperial Packaging Promotes Convenient Luxury
SCORE 4.7
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Champagne Six Packs
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Frozen Alcoholic Slushies - 'Ice & Easy' Frozen Alcoholic Drinks are Meant to Be Enjoyed Chilled
SCORE 5
Average 745 Clicks Pub: Feb 23, 16
Frozen Alcoholic Slushies
'Ice & Easy' Frozen Alcoholic Drinks are Meant to Be Enjoyed Chilled
‘Ice & Easy’ is a line of frozen alcoholic drinks that come packaged in convenient pouches. These bags are meant to be kept into the freezer until they are ready for consumption. At... [More]
Canned Wine Packs - This Californian Rosé Wine is Packaged in a Case Like Beer
SCORE 4
Mild 597 Clicks Pub: May 4, 16
Canned Wine Packs
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Relaxed Wine Bottles - This Beer Wine Bottle Disguises Itself as an Unpretentious Drink
SCORE 3.7
Mild 1,712 Clicks Pub: Sep 19, 14
Relaxed Wine Bottles
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Wine and wine-drinking is notorious for seeming a little bit pretentious, but this ‘DADA’ beer wine bottle makes it known that it’s time to party. The DADA bottles have pop-off... [More]
Pocket-Sized Spirits - Pocket Shots Premium Drinks Let You Enjoy Boozy Beverages On the Go
SCORE 1.2
Untested 1,089 Clicks Pub: May 4, 15
Pocket-Sized Spirits
Pocket Shots Premium Drinks Let You Enjoy Boozy Beverages On the Go
Pocket Shot may have already revolutionized the alcohol and spirits industry with its single-serve alcohol pouch products, but it isn’t resting on its laurels, instead introducing a trio of... [More]
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