The Sandro Spring/Summer 2012 lookbook stars male model Miles McMillan. The stunning editorial features Amish-inspired streetwear styles that are edgy and fashion forward. The clean-cut portrait series showcases relaxed and romantic looks with a bohemian inspiration. The retro-inspired wardrobe features an eclectic mix of pieces that exude an understated elegance. This relaxed and wearable collection is as effortlessly cool as the model wearing it.
Miles wears relaxed separates, one-button blazers, retro-fitted vests, delicate 70s-inspired prints and durable denims. The chic collection features tailoring, subtle embellishments and impeccable detailing. Oversized hats complement the model's long locks and serve as a statement accessory seen throughout the campaign. The Amish-inspired shoot takes cues from the Western styles of the past, with a collection that is classically rugged while new and edgy.
Image Credit: Sandro
Key Themes Behind This Trend
- Amish-inspired Streetwear
- Disruptive innovation opportunity: Explore the fusion of traditional Amish fashion with modern streetwear for a unique and edgy style.
- Relaxed and Romantic Looks
- Disruptive innovation opportunity: Create a line of relaxed and romantic fashion that combines bohemian inspiration with contemporary designs.
- Oversized Hats as Statement Accessory
- Disruptive innovation opportunity: Design oversized hats that make a bold fashion statement and serve as a distinctive accessory.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce Amish-inspired streetwear into the fashion industry and tap into the demand for unique and unconventional styles.
- Menswear
- Disruptive innovation opportunity: Develop a line of relaxed and romantic menswear that breaks away from traditional masculine fashion norms.
- Accessories
- Disruptive innovation opportunity: Innovate in the accessories industry by creating oversized hats that become a must-have fashion item.
